Visually Stimulaing One.5 Tequila Packaging Delivers a Sensory Boost
Amelia Roblin — August 10, 2012 — Marketing
References: andrewklotz & packagingoftheworld
Mexican liquor is a favorite ingredient for a good time and One.5 Tequila packaging certainly plays this up. Bright colors, eye-catching graphics and an unusual container make for a deliciously exotic and stimulating aesthetic combination.
At first glance, Andrew Klotz's branding concept gives each bottle the distinct resemblance to a fuel cell. Therefore it's certainly not a coincidence that the tags that accompany each vessel are outrageously stylized and anthropomorphically expressive cartoon batteries themselves.
The top of each can is accented with a positive sign and the bottom with a negative one. The four different flavors of the enhanced alcoholic drinks have high-energy names like Zap, Jolt, Shock and Strike. For added visual punch, every piece of One.5 Tequila packaging features a cut-and-pasted face with an excited expression.
At first glance, Andrew Klotz's branding concept gives each bottle the distinct resemblance to a fuel cell. Therefore it's certainly not a coincidence that the tags that accompany each vessel are outrageously stylized and anthropomorphically expressive cartoon batteries themselves.
The top of each can is accented with a positive sign and the bottom with a negative one. The four different flavors of the enhanced alcoholic drinks have high-energy names like Zap, Jolt, Shock and Strike. For added visual punch, every piece of One.5 Tequila packaging features a cut-and-pasted face with an excited expression.
Trend Themes
1. Exotic Alcohol Packaging - Opportunity to create unique designs and unconventional packaging for alcoholic beverages.
2. Anthropomorphic Branding - Opportunity to create playful and expressive branding concepts using anthropomorphic characters.
3. High-energy Product Naming - Opportunity to give products an extra boost with high-energy names and associated branding.
Industry Implications
1. Alcoholic Beverages - Opportunity for alcoholic beverage companies to differentiate themselves with creative packaging and branding.
2. Design/branding Agencies - Opportunity for design and branding agencies to offer new and creative solutions for alcoholic beverage packaging and branding.
3. Marketing/advertising Agencies - Opportunity for marketing and advertising agencies to leverage high-energy product naming and branding to create attention-grabbing campaigns.
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