Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Michael Hemsworth — February 27, 2025 — Eco
References: berryglobal & foodanddrinktechnology
Berry Global Group and Mars have announced a new partnership that will see the latter brand utilizing the former brand's packaging prowess to give some of its familiar brands an eco-focused overhaul. The packaging update will see several Mars brands like M&M's, Skittles and Starburst shifting to 100% recycled plastic packaging, except for the lids, for its pantry jars. The packaging update will reportedly eliminate the use of more than 1,300 metric tons of virgin plastic on a year basis.
Vice President of Food, Beverage & Spirits Peter Goshorn spoke on the Berry Global Group and Mars partnership saying, "As companies across the globe commit to transitioning to a circular economy, the ability to deliver products made with recycled materials at scale is crucial. That’s why we’re collaborating with leading brands, like Mars, to significantly increase the use of recycled content to drive responsible business growth without compromising performance or aesthetics.”
Vice President of Food, Beverage & Spirits Peter Goshorn spoke on the Berry Global Group and Mars partnership saying, "As companies across the globe commit to transitioning to a circular economy, the ability to deliver products made with recycled materials at scale is crucial. That’s why we’re collaborating with leading brands, like Mars, to significantly increase the use of recycled content to drive responsible business growth without compromising performance or aesthetics.”
Trend Themes
1. Circular Economy Packaging - The shift towards using 100% recycled plastic jars for major candy brands highlights a growing move towards sustainable packaging solutions in the consumer goods industry.
2. Brand Partnerships for Sustainability - Collaborations between packaging giants and consumer brands are paving the way for large-scale adoption of eco-friendly materials, demonstrating the power of strategic alliances in driving environmental progress.
3. Plastic Waste Reduction - The initiative to replace virgin plastic with recycled materials in candy packaging underscores a significant trend toward reducing plastic waste in the food and beverage sector.
Industry Implications
1. Sustainable Packaging - The development of recycled plastic jars for candy offers innovative potential for the sustainable packaging industry, providing scalable solutions to environmental challenges.
2. Confectionery Industry - By transitioning to 100% recycled plastic packaging, the confectionery sector can lead the charge in sustainable practices, meeting consumer demand for environmentally conscious products.
3. Recycling and Waste Management - Innovative recycling methods and partnerships are becoming essential in the recycling and waste management industry as consumer brands seek to minimize their environmental footprint.
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