This collection of artist-designed packaging shows just how refreshing it is to see traditional branding spun on its head. While some companies have decided to incorporate such artistic input on a more permanent basis, others have decided to release special editions of their product to inspire people, especially avid fans, to collect them. Artist-designed packaging is a great way to inspire commitment and loyalty in a way that is rewarding to both parties.
In one case, Perrier released a set of bottles that boast the famous work of Andy Warhol. Another example of artist-designed packaging involves a collaboration between B&O PLAY x Pepsi for a headphone line. They tapped six street artists from around the world to design the packaging for these limited edition headphones. Artist-designed packaging often goes hand-in-hand with special opportunities.
33 Examples of Artist-Designed Packaging
33
Art-Noveau Liquor Labels
These Jameson Whiskey Labels were Designed by Artist David Smith
32
Fauvist Beverage Branding
Francis Coppola Reserve Packaging Channels Henri Matisse
31
Roughly Drawn Labels
Vins de Pedra Wine Packaging Expresses the Innate Art of the Beverage
30
Art Deco Alcohol Bottles
Thorleifur Gunnar Gislason is One of 10 Designers for Thorsteinn Beer
29
Vintage Tattooed Scotch Packaging
The New Limited Edition J&B Scotch Whiskey Pays Homage to Ink
28
Sunny Landscape Packaging
The Golden Road Brewing Branding Makes You Long for California
27
Modern Art Makeup Lines
The MAC x BollyDoll Collection is Designed by Artist Amrita Sen
26
Street Art Sauvignons
The Piece Wine Packaging Dresses Premium Drinks for a Youthful Demographic
25
Artsy Makeup Merchandizing
Laqa & Co. Packaging Celebrates the Creativity of Painting One's Face
24
Hip-Hop Soda Labels
These Limited-Edition Sprite Cans Will Feature Hip-Hop Lyrics
23
Painterly Drink Packaging
Energy Drink Water Bottles Exude an Air of Value Surrounding the Product
22
Artistic Beverage Branding
Malaga Conarte Wine Packaging Was Inspired by the Artist's Palette
21
Ludicrous Luchador Liquor Bottles
1800 Tequila Essential Artists Embrace Mexican Wrestling Culture
20
Splattered Beverage Branding
Olvi Cider Sports a Stark Bottle Adorned with Vibrant Illustrations
19
Botanist Confectionary Branding
Schwarz Wald Chocolate Packaging Alludes to Attentive Creation
18
Sporty Street Art Cans
These Special Edition Coca-Cola World Cup Cans Pay Tribute to Brazil
17
Pooch-Saving Health Drinks
The ‘KOMBUCHADOG’ Drink Helps Rescue Dogs Find Homes
16
Daydream-Inspired Beer Labels
The Psychedelic Beer Bottle Designs by Karl Grandin are Eye-Popping
15
Traditional Wood-Etching Labels
123 Tequila Bottles Pay Homage to the Origins of the Beverage
14
Surreal Carnival Vodka Branding
Let Your Imagination Run Wild with the New Absolut Design
13
Ranch-Inspired Beer Branding
Posen Beer by Diana Goldberg Takes Cues from One Person's Heritage
12
Elegant Feral Repackaging
Pepsi Commissioned Vern Yip to Stylize the New Diet Pepsi Can
11
Abstract Logo Mash-Ups
These Jorge Oswaldo Designs Reconstruct Famous Brand Logos
10
Nursery Rhyme Beer Branding
The Barcelona Beer Company Uses the Three Little Pigs as Its Mascots
9
Street Art-Inspired Headphones
The B&O PLAY x Pepsi Capsule Collection is Stylish and Funky
8
Workbench-Branded Fragrances
Greg Lauren Cologne Packaging Bears the Messy Mark of its Maker
7
Pop Art Bottle Campaigns
Perrier’s Andy Warhol Designs are Sure to Entice Fans
6
Tattoo-Etched Tequila Bottles
2011 Reserva De La Familia is Adorned With Alternative Art
5
Comic-Style Cereal Packaging
General Mills' Monster Cereals Get Makeovers from DC Comic Artists
4
Orange Blossom Branding
NADÈGE's Artist Packaging Series Showcases Different Canadian Artists
3
Floral Booze Branding
The Perrier-Jouet X Makoto Azuma Project Results in Artistic Designs
2
Graffiti Fragrance Branding
Calvin Klein One Shock Street Edition Bottles are Youthfully Artistic
1
Sumptuous Splattered Packaging
Damien Hirst Designs a Very Special Label for a Unique Liquor
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Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Quirky Paper Wine Bottles
Magnotta Wines' Ugly Duck is Packaged in Fully Recyclable Paper
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
GenAI Water Bottles
Gatorade iD Offers Next-Level Gatorade Squeeze Bottle Personalization
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Beverage Packaging Updates
Capri Sun's Resealable Bottle is a Modern Twist on a Timeless Favorite
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Sculptural Tequila Bottle Designs
Música Tequila Has Swiftly Garnered Acclaim for Its Quality
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Natural Yogurt Jars
Danone Argentina Adopted New Packaging to Improve Environmental Efforts
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Sunscreen Packaging Solutions
TerraCycle Partners With Leading Skincare Brands for Packaging
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Artist-Designed Tequila Bottles
1800 Tequila's Essential Artist Series Spotlights Raúl de Nieves
Recyclable Yogurt Drink Packaging
The New Yop Bottles are Made with Clear PET and Recycled PET
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Crayon-Themed Water Bottles
The Crayola x S'well Collaboration Features Vibrant Bottles
Prestigious Lifestyle Products
Officine Universelle Buly 1803 Expands Its Lifestyle Offerings
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Sustainable Paper Cosmetic Packaging
The Arcade Beauty Paper Packette is Made with 80% Paper
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Artist Painting-Adorned Bottles
An Absolut Vodka Bottle is Adorned by an Andy Warhol Painting
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Alcohol Brand Rebrands
The Edinburgh Gin Redesign is Bold and Visually Appealing
Opulant Soda Can Designs
Gladiator-Themed Limited-Edition Pepsi Cans Bring Stars to Life
Abstract Artwork Champagne Branding
Dom Pérignon and Jean-Michel Basquiat Partnered for Packaging
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Neo-Pop Rum Bottles
Artist Richard Orlinski Co-Designed the Bottles for Dictador Game Changer
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Generative Art Cognac Bottles
Hennessy and Florian Zumbrunn Collaborated on Special Packaging
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Fine Art-Inspired Sneaker Designs
Vans and Gallery Dept. Partner Through the OTW by Vans Line
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Pop Art Creative Collections
The KAWS + Warhol UT Collection Caters to Art Lovers
Limited-Edition Glass Water Bottles
evian Dropped Fountain of Youth Bottles with Pharrell Williams
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Co-Branded Juice Bottles
Natalie's Orchid Island Juice and Lilly Pulitzer Design New Juice Bottles
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Pop Artist-Collaborative Phone Cases
CASETiFY and Andy Warhol Join Forces on a Special Capsule
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Expansive Beauty Packaging Solutions
APC Packaging Extends Sustainable Range with PET Jar Series
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Premium Botanical Candles
Air Wick Botanica Debuts the Premium 'Origins' Line and Brand Identity
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Italian Lager Packaging Updates
Outlaw Designed the New Packaging for Peroni Nastro Azzurro Beer
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Mountain-Inspired Soda Rebrandings
Mountain Dew Gets a New Visual Identity in a Timeless Look
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Artisinal Tequila Bottles
Olmeca Silver Tequila Celebrates Tradition with Limited-Edition Bottles
Honeybee-Themed Fragrance Packaging
Hunter Luxury Has Unveiled the Alvari Collection
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Color Customized Water Bottles
Sunnies Studio Creates the Bountifully Bright Sunnies Flask
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Pebble-Like Beauty Packaging
Lumson's Romantica Jar Delights the Senses by Drawing from Nature
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Artistically Adorned Backpacks
JanSport Partners with Artlifting to Introduce a New Collection
Art-Inspired Whisky Events
Bulleit Frontier Whiskey Partnered with Ian Woods for a Custom Design
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Sports Drink-Branded Fashion Lines
POWERADE and Katie Grimes Use Upcycled Materials in New Capsule
Eco-Friendly Wooden Wine Cases
Cheval Blanc Opts for a New Eco-Friendly Packaging Design
Bespoke Wooden Packaging
Hunter Luxury Elevates Packaging Glenlivet’s Twelve Elements Collection
Modern Can Rebrands
TÖST Beverages is Expanding Its Product Offerings with New Can Format
Spray Can Fragrances
Step Aboard's Chicago Perfumes Pay Homage to Works of Art
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Attached Cap Drink Packaging
Purity Soft Drinks Will Use Attached Caps for 100% Recyclable Bottles
Interchangeable Component Cosmetic Packaging
The APC Packaging Adapté Collection is Adaptable
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Updated Cider Packaging
Heineken Ireland Partners with The Otherly to Redesign its Apple Ciders
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Artist-Designed Beauty Packaging
Youth to the People Celebrates 10 Years of Its Superfood Cleanser
Extra-Large Bulk-Size Beers
Pabst Blue Ribbon is Unveiling a New 180-Pack for its Beers
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Fashion House Teapot Exhibitions
A Selection of Designers Craft the Loewe Teapots Exhibition
Cardboard-Inspired Ceramic Household Art
Jacques Monneraud Designs the Cardboard Collection
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Sustainable Pop Album Packaging
Billie Eilish is Releasing an Eco-Friendly Album Design
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Celebrative Skincare Packaging
Oxy Acne Care Brand Boasts Neon Design for its 50th Anniversary
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Italian Artful Brand Refreshes
Iittala Refreshes its Brand as an Opus for the Glassmaking Brand
Hygiene Packaging Redesigns
Andrex Introduces a New Pearlfisher Design Collaboration for Packaging
Athlete-Collab Drinkware Collections
Lionel Messi and Stanley Join on a 1913 Collection
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Artist-Designed Football Kits
PUMA and Manchester City Unveil the Definitely City Kit
Artisanal Pour Bottles
The Polished Jar Has Introduced a New Line of Artisanal Pour Bottles