Greg Lauren Cologne Packaging Bears the Messy Mark of its Maker
Amelia Roblin — October 14, 2013 — Fashion
References: greglauren & thedieline
At department stores, you'll typically see lineups of pristinely designed perfume bottles that exude masculinity or femininity through elegant forms and sophisticated text. Anything like Greg Lauren Cologne packaging is something that you would probably not expect to find. These new fragrances have been launched by an artist, so he naturally wanted their vessels to bear his unique mark.
Modeled on the jars and containers that can be found around the studio, these perfume bottles have been splashed with paint, smudged with ink and completely scuffed up. They have been labeled like the assorted vials of the artist, with strips of masking tape that here feature his signature. The best part about Greg Lauren Cologne packaging is that each bottle has been decorated by the man himself.
Modeled on the jars and containers that can be found around the studio, these perfume bottles have been splashed with paint, smudged with ink and completely scuffed up. They have been labeled like the assorted vials of the artist, with strips of masking tape that here feature his signature. The best part about Greg Lauren Cologne packaging is that each bottle has been decorated by the man himself.
Trend Themes
1. Messy Aesthetic - Disruptive innovation opportunity: Create products with intentionally imperfect and messy designs, catering to consumers looking for uniqueness and artistic flair.
2. Artistic Collaboration - Disruptive innovation opportunity: Collaborate with artists to create limited-edition packaging that reflects their personal style, appealing to collectors and fans of the artist's work.
3. Personalized Branding - Disruptive innovation opportunity: Offer customization options for packaging, allowing consumers to add their own unique marks and personal touch to products, enhancing brand loyalty.
Industry Implications
1. Fragrance - Disruptive innovation opportunity: Explore unconventional packaging designs and collaborations within the fragrance industry to attract a younger, more artistic consumer base.
2. Art - Disruptive innovation opportunity: Combine art and product design to create limited-edition collectibles that blur the line between functional products and artistic expression.
3. Consumer Goods - Disruptive innovation opportunity: Introduce customizable packaging options across various consumer goods categories, enabling consumers to have a more personalized experience with their purchases.
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