General Mills' Monster Cereals Get Makeovers from DC Comic Artists
Laura McQuarrie — August 11, 2014 — Marketing
References: blog.generalmills & comicvine
General Mills' classic Monster Cereals will be looking a little bit different this Halloween, thanks to a partnership with DC Entertainment and the work of some of its talented comic book artists. The line of cereals will feature new designs that turn characters like Boo Berry, Count Chocula and Franken Berry into comic book-style characters that are bold and color-centric.
Rather than an activity like a maze or some sort of word-based activity, the cereal boxes feature comic strips on the back. The artists involved in making the special edition boxes for the Monster Cereals include renowned comic artists like Jim Lee, Dave Johnson and Terry and Rachel Dodson. Like a special comic book release, these cereal boxes will only be available for the 2014 season at Halloween.
Rather than an activity like a maze or some sort of word-based activity, the cereal boxes feature comic strips on the back. The artists involved in making the special edition boxes for the Monster Cereals include renowned comic artists like Jim Lee, Dave Johnson and Terry and Rachel Dodson. Like a special comic book release, these cereal boxes will only be available for the 2014 season at Halloween.
Trend Themes
1. Comic-style Packaging - General Mills' partnership with DC Entertainment to create comic-book style packaging for Monster Cereals opens up opportunities for other brands to explore unique packaging designs.
2. Limited Edition Packaging - Like the partnership between General Mills and DC Comics, creating limited edition packaging for products can create a sense of urgency and exclusivity that attracts customers.
3. Interactive Product Packaging - The addition of comic strips to the back of cereal boxes highlights the potential for interactive packaging experiences that engage and entertain customers.
Industry Implications
1. Cereal Manufacturing - Cereal manufacturers have the opportunity to innovate their packaging, making their products stand out in the marketplace and providing a unique experience for customers.
2. Comic Book Industry - This partnership highlights potential collaborative opportunities between the food and comic book industries to create unique packaging designs that appeal to customers of both industries.
3. Consumer Goods - The concept of interactive product packaging can be applied to various consumer goods industries, providing a fresh marketing approach and ultimately, increased revenue.
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