123 Tequila Bottles Pay Homage to the Origins of the Beverage
Susan Keefe — January 3, 2012 — Lifestyle
References: 123tequila & thedieline
123 Tequila recently unveiled a fresh new look for their line of high-quality tequila made using 100% organic Blue Agave. 123 Certified Organic Tequila comes in three different varieties handily labeled as either 1, 2 or 3. Each label pays homage to the beverage's place of origin, sporting etching illustrations recounting the process in which the tequila is cultivated as well as its dominant flavor. The astoundingly meticulous renderings were created by a Mexican artist that specializes in creating traditional wood etching.
Using Mexican folk lore and iconography, the 123 Tequila labels give you more than just a shallow taste of life south of the border. By directly engaging with the product's place of origin, 123 Tequila garners more credibility as an organic brand. The label design is entrancing, so don't feel too bad if you judge this book by its cover.
Traditional yet innovative and meticulously detailed to boot, the 123 Tequila bottles will have you craving a white sand Mexican beach.
Using Mexican folk lore and iconography, the 123 Tequila labels give you more than just a shallow taste of life south of the border. By directly engaging with the product's place of origin, 123 Tequila garners more credibility as an organic brand. The label design is entrancing, so don't feel too bad if you judge this book by its cover.
Traditional yet innovative and meticulously detailed to boot, the 123 Tequila bottles will have you craving a white sand Mexican beach.
Trend Themes
1. Traditional Label Art - Creating traditional and meticulously detailed label designs adds authenticity and beauty to products.
2. Organic Product Credibility - Highlighting a product's place of origin can increase its credibility as an organic brand.
3. Mexican Folklore Engagement - Incorporating Mexican folklore and iconography into product design can create a deeper and more meaningful connection with customers.
Industry Implications
1. Alcohol - Using traditional label art can differentiate and enhance the visual identity of alcohol brands.
2. Organic Food and Beverage - Highlighting the place of origin of organic products can increase their credibility and appeal to customers.
3. Art and Design - Incorporating traditional art techniques and cultural symbolism into product design can create a unique and engaging experience for customers.
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