The Golden Road Brewing Branding Makes You Long for California
Susan Keefe — January 18, 2012 — Lifestyle
References: gamutsf & thedieline
Golden Road Brewing recently unveiled the company’s new 16 ounce pint cans. The Los Angeles-based craft brewery landed a plum distribution deal with Whole Foods and other specialty shops. To help design the 16 ounce pint cans and give the brand a fresh new look, Golden Road turned to the creative minds at the design firm Gamut. Together they created a beautiful container that is not just aesthetically appealing, it also keeps the brew at its best.
The cans feature photography from by a local Echo Art artist. Dressed as the landmark of the Los Angeles craft brewing scene, the Golden Road cans evoke a relaxed boho feel. Full of homey comfort and California charm, the packaging will ensure you can feel the warm west coast sun on your shoulders with a mere glance.
Sweet, simple and highly engaging, the Golden Road cans make you long for the sun, sand and surf that Cali is famous for.
The cans feature photography from by a local Echo Art artist. Dressed as the landmark of the Los Angeles craft brewing scene, the Golden Road cans evoke a relaxed boho feel. Full of homey comfort and California charm, the packaging will ensure you can feel the warm west coast sun on your shoulders with a mere glance.
Sweet, simple and highly engaging, the Golden Road cans make you long for the sun, sand and surf that Cali is famous for.
Trend Themes
1. Craft Beer Packaging - Exploring unique designs and materials for craft beer packaging to stand out on shelves and appeal to consumers.
2. Brand Refresh - Revamping branding and packaging design to appeal to a new generation of consumers while still maintaining a company's core values.
3. Local Artistic Collaboration - Working with local artists to feature their work on product packaging for a unique and authentic touch.
Industry Implications
1. Craft Beer Industry - The craft beer industry can differentiate itself by innovating with new designs and materials for beer packaging.
2. Design Agency Industry - Design agencies can expand their services and provide companies with branding and packaging design refreshes.
3. Local Art Industry - Local artists can find opportunities to work with businesses and showcase their work on product packaging for exposure and revenue.
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