The Piece Wine Packaging Dresses Premium Drinks for a Youthful Demographic
Amelia Roblin — July 25, 2012 — Marketing
References: voicedesign.net & packagingoftheworld
A brand like Longview wines is generally appreciated for its high quality and its many sophisticated and somewhat intellectual labels. There is great value in The Piece wine packaging, but it presents itself in a very different light when compared to its brother beverages.
This time, Voice Design of Australia has produced an uncharacteristic image for this brand of alcohol based on a mural by graffiti artist Vans the Omega. Featuring bold colors, dynamic lines and expressive text, this composition was the winner in Mark and Peter Saturno's Krush Klinic competition to breath a dose of fun and youthfulness into the drink's identity. In addition to the sticker, what makes The Piece wine packaging so iconic and exciting is its special spray paint can container.
This time, Voice Design of Australia has produced an uncharacteristic image for this brand of alcohol based on a mural by graffiti artist Vans the Omega. Featuring bold colors, dynamic lines and expressive text, this composition was the winner in Mark and Peter Saturno's Krush Klinic competition to breath a dose of fun and youthfulness into the drink's identity. In addition to the sticker, what makes The Piece wine packaging so iconic and exciting is its special spray paint can container.
Trend Themes
1. Youthful Packaging - Create packaging designs that appeal to a young and energetic demographic, using bold colors and expressive elements.
2. Artistic Collaborations - Collaborate with street artists or other creatives to create unique and visually striking brand identities.
3. Iconic Containers - Design innovative and eye-catching containers, such as spray paint cans, to differentiate your product in the market.
Industry Implications
1. Wine and Spirits - Wine and spirits brands can explore unconventional packaging designs to attract young consumers and stand out on the shelf.
2. Street Art - Street artists can find new opportunities in collaborating with brands to create artwork for packaging and promotional materials.
3. Design and Packaging - Design and packaging agencies can offer their expertise in creating visually appealing and unique packaging designs for brands looking to target a youthful demographic.
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