Air Wick Botanica Debuts the Premium 'Origins' Line and Brand Identity
Kanesa David — July 30, 2024 — Marketing
References: airwick & packagingnews
Air Wick’s Botanica brand is making a significant leap forward by introducing its new premium collection, Botanica Origins. This sophisticated range was developed with the renowned design agency Design Bridge and Partners.
The packaging design for Botanica Origins is a standout feature of this line. It draws inspiration from botanical studies and resembles a meticulously crafted botanist's scrapbook. This design is a harmonious blend of photographic elements, abstract watercolor illustrations, and intricate graphical components.
Each package tells a story through its collage of textures and images, reflecting the intricate beauty and diversity of the natural world. Accompanying this is a refreshed brand identity for Botanica Origins. The new logo is a testament to the collection’s natural inspiration, featuring graceful, leaf-like flicks and flourishes that mimic the delicate unfurling of foliage.
Image Credit: Air Wick
The packaging design for Botanica Origins is a standout feature of this line. It draws inspiration from botanical studies and resembles a meticulously crafted botanist's scrapbook. This design is a harmonious blend of photographic elements, abstract watercolor illustrations, and intricate graphical components.
Each package tells a story through its collage of textures and images, reflecting the intricate beauty and diversity of the natural world. Accompanying this is a refreshed brand identity for Botanica Origins. The new logo is a testament to the collection’s natural inspiration, featuring graceful, leaf-like flicks and flourishes that mimic the delicate unfurling of foliage.
Image Credit: Air Wick
Trend Themes
1. Eco-luxury Packaging - Botanica Origins' packaging combines aesthetic appeal with eco-conscious design elements, creating an elevated unboxing experience.
2. Multisensory Brand Identity - The cohesive blend of imagery and texture in Botanica Origins' design captures consumers' senses, enhancing brand recall and emotional connection.
3. Nature-inspired Home Decor - Botanica Origins employs botanical themes in its product design, reflecting a growing consumer trend towards nature-inspired home aesthetics.
Industry Implications
1. Home Fragrance - Innovative product lines like Botanica Origins are redefining the home fragrance market with premium, botanically inspired offerings.
2. Luxury Packaging - The unique and detailed packaging design of Botanica Origins showcases the potential for luxury packaging to enhance product storytelling.
3. Brand Design - Botanica Origins' partnership with Design Bridge and Partners highlights the impact of strategic design collaborations in creating memorable brand identities.
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