Malaga Conarte Wine Packaging Was Inspired by the Artist's Palette
Amelia Roblin — September 7, 2012 — Marketing
References: elcuartel.es & thedieline
Connoisseurs speak of tones and color when they taste divine grape-made beverages so it's especially fitting that Malaga Conarte wine packaging should be treated like a work of art. The promotional strategy behind El Cuartel's brand communication scheme was to celebrate the taste of Spain internationally with the release of ten beautiful bottles.
A different painter was responsible for decorating each label, producing gorgeous portraits and landscapes to seduce the eyes of alcohol buyers. The top of each sticker is accented with the shape of an artist's palette. This became the place where the drinks' information was printed.
All of the bottles fit in a clever display case that's reminiscent of an artist's paintbox. To complement Malaga Conarte wine packaging is an elegant pigment board covered in red and yellow ring-shaped marks that introduce every vino variety.
A different painter was responsible for decorating each label, producing gorgeous portraits and landscapes to seduce the eyes of alcohol buyers. The top of each sticker is accented with the shape of an artist's palette. This became the place where the drinks' information was printed.
All of the bottles fit in a clever display case that's reminiscent of an artist's paintbox. To complement Malaga Conarte wine packaging is an elegant pigment board covered in red and yellow ring-shaped marks that introduce every vino variety.
Trend Themes
1. Artistic Packaging - Opportunity for brands to use art-inspired designs to create visually appealing product packaging.
2. Celebrating Cultural Heritage - Opportunity to showcase national identity and cultural heritage through unique branding strategies.
3. Interactive Labeling - Opportunity to engage consumers through interactive labeling that combines art and information.
Industry Implications
1. Wine Industry - Opportunity for wineries to differentiate their products and attract consumers with artistic wine packaging.
2. Beverage Industry - Opportunity for beverage brands to elevate their packaging design and stand out on store shelves.
3. Design Industry - Opportunity for designers to collaborate with brands in creating visually stunning and innovative packaging designs.
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