Vins de Pedra Wine Packaging Expresses the Innate Art of the Beverage
Amelia Roblin — August 9, 2012 — Marketing
References: senyorestudi & thedieline
The scratchy, sketchy and nearly primitive illustrative style of Vins de Pedra wine packaging doesn't actually misrepresent the sophistication of the alcoholic beverage within. Interestingly, the rawness of the drawn labels might be more reminiscent of artistic masters' doodles that are framed and hung on the walls of respectable galleries.
The designs of Senyor Estudi feature the creative work of Victor Pedra, including the images of birds and nude women. They look to have been copied from linocut prints and penned sketches that are each one-of-a-kind examples of art.
There is something about the very act of sketching that characterizes an imaginative and talented person. These traits thus suggest something about the quality of the drinks within Vins de Pedra wine packaging, as savory masterpieces for the mouth.
The designs of Senyor Estudi feature the creative work of Victor Pedra, including the images of birds and nude women. They look to have been copied from linocut prints and penned sketches that are each one-of-a-kind examples of art.
There is something about the very act of sketching that characterizes an imaginative and talented person. These traits thus suggest something about the quality of the drinks within Vins de Pedra wine packaging, as savory masterpieces for the mouth.
Trend Themes
1. Sketchy Packaging - Innovative trend to create wine packaging designed with a rough sketchy style, introducing an opportunity for artists to showcase their creativity.
2. Raw Artistic Design - An innovative trend of rawness and primitiveness in packaging highlighting the art of design, opening up opportunities to introduce master doodlers' work on alcoholic beverage packaging.
3. Hand-drawn Illustrations - A growing trend of producing packaging with unique hand-drawn illustrations, potentially offering new business opportunities for gifted artists.
Industry Implications
1. Wine and Alcoholic Beverages - This industry could benefit from collaborating with creative artists to introduce more unique product packaging designs for beverages.
2. Art and Sketching - The art industry could be disrupted by offering new business opportunities for talented artists to showcase their work on product packaging.
3. Graphic Design and Packaging - New opportunities could arise for graphic designers to offer their creative services in product packaging especially in the wine and alcoholic beverage industry.
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