Iittala Refreshes its Brand as an Opus for the Glassmaking Brand
Amy Duong — February 27, 2024 — Art & Design
References: redirect.viglink & design-milk
Iittala is a brand that reigned from Finland -- it has been a heritage glassmaking brand since 1881. Now, the brand is getting a refresh which is an opus of the original launch. The year-long process is marked by a unique exhibition that is both audio and visual.
It celebrates the new angle of creative direction with the launch of a new logo, two new capsules, and a special collaboration. It highlights only a peak of the upcoming new designs and creative processes. All of the efforts involved fuse the opinions of the company and all the customers to create a playful future whilst celebrating the pioneering craftsmanship. Janni Vepsäläinen leads the ideas and is the new creative director of Iittala.
Image Credit: Iittala
It celebrates the new angle of creative direction with the launch of a new logo, two new capsules, and a special collaboration. It highlights only a peak of the upcoming new designs and creative processes. All of the efforts involved fuse the opinions of the company and all the customers to create a playful future whilst celebrating the pioneering craftsmanship. Janni Vepsäläinen leads the ideas and is the new creative director of Iittala.
Image Credit: Iittala
Trend Themes
1. Brand Refresh Opus - Exploring the artistic potential in refreshing a heritage brand through unique collaborations and creative processes.
2. Creative Direction Evolution - Embracing a new angle in creative direction to drive innovation and capture customer interest in a heritage brand.
3. Pioneering Craftsmanship Celebration - Honoring the legacy of craftsmanship by engaging customers in a playful future through a brand refresh that melds tradition with modernity.
Industry Implications
1. Glassmaking - Opportunities for glassmaking brands to reinvent themselves through creative collaborations and innovative design approaches.
2. Home Decor & Design - Innovative possibilities in the home decor industry by reimagining traditional brands with fresh creative directions and customer involvement.
3. Retail & Consumer Goods - Disruptive potential for retail and consumer goods industries by infusing legacy brands with new energy and customers' perspectives for a playful and forward-looking future.
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