The Isle Adventure by Innisfree Tells the Story of Ingredients
Laura McQuarrie — March 19, 2024 — Fashion
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Innisfree, Korea's first natural skincare brand, collaborated with American artist Steven Harrington to create The Isle Adventure collection. This limited-edition skincare range packages fan-favorite products with artful designs that showcase key ingredients and the origin stories.
This vibrant collection plays with Harrington's iconic style informed by the natural beauty of California, and it also features his signature character, Mello. Innisfree's top-selling Green Tea Seed Hyaluronic Serum is freshly repackaged with a dew-drop character that sports a leafy crown, and the brand's Retinol Cica Repair Ampoule plays with yin-yang energy, subtly emphasizing the balancing qualities of the renewing product.
These novel skincare packaging designs for fans of Innisfree offer a playful way for fans to replenish their favorites, and discover new ones, as well as affordably expand their collection of functional art.
This vibrant collection plays with Harrington's iconic style informed by the natural beauty of California, and it also features his signature character, Mello. Innisfree's top-selling Green Tea Seed Hyaluronic Serum is freshly repackaged with a dew-drop character that sports a leafy crown, and the brand's Retinol Cica Repair Ampoule plays with yin-yang energy, subtly emphasizing the balancing qualities of the renewing product.
These novel skincare packaging designs for fans of Innisfree offer a playful way for fans to replenish their favorites, and discover new ones, as well as affordably expand their collection of functional art.
Trend Themes
1. Artful Skincare Packaging - Innisfree's collaboration with artist Steven Harrington introduces playful and vibrant designs to the skincare packaging landscape.
2. Storytelling Ingredient Origins - The Isle Adventure collection by Innisfree innovatively showcases ingredient stories through artistic representations, enhancing consumer engagement.
3. Functional Art Collections - The design-led approach of The Isle Adventure collection transforms skincare products into affordable and stylish functional art pieces for consumers.
Industry Implications
1. Skincare - The skincare industry has a disruptive innovation opportunity to combine artistic collaborations with ingredient-focused storytelling to enhance product experiences.
2. Art and Design - Art and design industries can explore the integration of functional products like skincare into artistic collaborations to create unique and engaging consumer experiences.
3. Consumer Goods - The consumer goods sector can benefit from the trend of combining artful packaging with storytelling to create compelling and emotionally resonant product offerings.
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