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Top 95 Interactive Ideas in November

From Virtual Fashion Shows to Touchscreen Food Services

— November 22, 2015 — Marketing
Immersive music videos, virtual reality fashion shows and touchscreen eatery menus are just a few of the top November 2015 interactive ideas that can be carried forward. Now that social media has made it so easy for brands to interact directly with fans, consumers expect, rather than hope, to be engaged in conversation.

Some of the most unusual ways brands are opening up dialogues include Chicken Treat letting an actual chicken take over a Twitter account, beer brand Staropramen creating a typewriter-controlled draught and Zeze Biscuits using a stoplight to deliver compliments to passersby.

Virtual reality is a powerful tool for marketing, but North Face put together a humorous campaign that shows it is certainly not the be-all and end-all when it comes to interactivity. The 'Sudden Exploration' North Face stunt began by simulating a dogsledding experience, and while people were distracted by the immersive world, they were launched into a race with a real team of dogs.
6.8
Score
Popularity
Activity
Freshness
90
Interrupted Streaming Campaigns
Interrupted Streaming Campaigns
This Netflix Brazil Campaign Attempts to Get Students to Study
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89
Company-Touring Drones
Company-Touring Drones
This GE Campaign Shares a Behind-the-Scenes View from a Drone
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88
Informative Rapping Ads
Informative Rapping Ads
'Kijiji Raps' Puts a Musical Spin on Online Classifieds
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87
Follower-Donating Campaigns
Follower-Donating Campaigns
The Social Charity Campaign 'OneBigTweet' Accepts Unusual Donations
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86
Tweeting Chicken Campaigns
Tweeting Chicken Campaigns
Chicken Treat's #ChickenTweet Lets a Chicken Have a Say on Social Media
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85
Live-Action Literary Stunts
Live-Action Literary Stunts
This Book Marketing Stunt Revives 'The Girl with the Dragon Tattoo'
<
84
Touching Family Surprise Stunts
Touching Family Surprise Stunts
These Family Members Were Tricked That They Were on a Video Call
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83
Automotive Trunk Theaters
Automotive Trunk Theaters
The 'Mini Teater' Provides Entertainment from the Trunk of a Car
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82
Haunted VR Adventures
Haunted VR Adventures
Target's 360-Degree Experience Takes You into a Haunted House Online
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81
User-Generated Social Polls
User-Generated Social Polls
Twitter Polls Allow Tweeters to Pose and Answer Binary Questions
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80
Anti-Pollution Insurance Deals
Anti-Pollution Insurance Deals
This Car Insurance Campaign Gave Out Fake Tickets to Polluting Cars
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79
Cartooned Homepage Promotions
Cartooned Homepage Promotions
Movietickets.com Had a Live Peanuts Movie Video Wall All Day
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78
Cupcake-Trading Stations
Cupcake-Trading Stations
Zappos' Product Giveaways Have People #PayWithACupcake
<
77
Empowering Beauty Campaigns
Empowering Beauty Campaigns
Dove Fights Social Media Likes for the Self-Esteem of Girls
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76
Creative Sandwich Competitions
Creative Sandwich Competitions
Jarsberg Cheese Called on Fans to Create an 'Impossible' Sandwhich
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75
Virtual Racing Simulators
Virtual Racing Simulators
Honda's 'IndyCar Speed Simulator' Lets Users Speed Down Local Streets
<
74
Photo-Sharing Fashion Editorials
Photo-Sharing Fashion Editorials
Burberry's Newest Ads Were Shot by Mario Testino Live on Snapchat
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73
Coffee Search Apps
Coffee Search Apps
The 'Time to Coffee' App Speeds Up the Hunt for Coffee in New York City
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72
Personalized Photography Services
Personalized Photography Services
Fairmont and Flytographer Take Pictures of Your Vacation for You
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71
Short Shoppable Videos
Short Shoppable Videos
MikMak Lets Viewers Shop Videos for American Express, GE Content and More
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70
Adventurous Emoji Videos
Adventurous Emoji Videos
This Carly Rae Jepsen Video Lets Viewers Choose Their Own Adventure
<
69
Anti-Busyness Campaigns
Anti-Busyness Campaigns
This JetBlue Campaign Asks: "Are You Humankinda?"
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68
Locally Curated Tours
Locally Curated Tours
The Airbnb New York City Map is Created and Guided by Local Hosts
<
67
Halloween Champagne Tastings
Halloween Champagne Tastings
Veuve Clicquot Introduces a 'Widow Series' for Halloween
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66
Global Meetup Campaigns
Global Meetup Campaigns
Instagram's 'InstaMeet' Encourages Communities to Come Together Offline
<
65
Flattering Traffic Campaigns
Flattering Traffic Campaigns
This Experiential Advertising Initiative Pays Pedestrians Compliments
<
64
Social Audiobook Campaigns
Social Audiobook Campaigns
Audible Made an Instagram Promotion That Created Characters' Accounts
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63
Songstress Disease Campaigns
Songstress Disease Campaigns
Avril Lavigne Helps Fight Lyme Disease with Perk for Fans
<
62
Multimedia Business Cards
Multimedia Business Cards
MOO's New Business Cards Generate Astounding First Impressions
<
61
Unexpected Airline Adventures
Unexpected Airline Adventures
Westjet Provided Customers with an Upgraded Vegas Experience
<
60
Appreciative Oatmeal Campaigns
Appreciative Oatmeal Campaigns
This Company is Celebrating National Oatmeal Day in a Big Way
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59
Outdoor Ad-Testing Campaigns
Outdoor Ad-Testing Campaigns
This Campaign Highlights the Problems of Digital Engagement Ads
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58
Shrinking Car Stunts
Shrinking Car Stunts
This Smart Car Ad Features Size-Adjusting Cars for Easier Parallel Parking
<
57
Gaming Console Anniversaries
Gaming Console Anniversaries
PlayStation's #20YearsofPlay Campaign Looks Back Fondly
<
56
Mobile Fast Food Ads
Mobile Fast Food Ads
These Wendy's Ads on Facebook Will Show How The Brand's Burgers are Made
<
55
Live Streaming Pizza Screens
Live Streaming Pizza Screens
This Interactive Billboard Was Connected to a Restaurant's Kitchen
<
54
Rewarding Activity Trackers
Rewarding Activity Trackers
This Retail Chain Rewards Healthy Habits with Store Discounts
<
53
Social Novel Campaigns
Social Novel Campaigns
'Heyharryheymatilda' on Instagram Uses Social Media Storytelling
<
52
Charitable Cat Deliveries (UPDATE)
Charitable Cat Deliveries (UPDATE)
UberKITTENS Encourages People to Adopt Kittens After a Playtime
<
51
Gardening Inspiration Campaigns
Gardening Inspiration Campaigns
Miracle-Gro's 'Grow Something Greater' is Styled Like Pinterest
<
50
Rhetorical Massage Ads
Rhetorical Massage Ads
This Advertisement Cleverly Uses a Quiz See if You Should Pamper Yourself
<
49
Soda-Sponsored Mobile Kitchens
Soda-Sponsored Mobile Kitchens
PepsiCo's 'NSPIRE' is a Touring Kitchen on Wheels
<
48
All-Day Breakfast Ads
All-Day Breakfast Ads
Mcdonald's New Ad Spots Feature Real Social Media Messages
<
47
Luxury Hotel VR Tours
Luxury Hotel VR Tours
The Shangri-La Hotels Now Offer Immersive VR Tours to Attract Travelers
<
46
Complimentary Traffic Lights
Complimentary Traffic Lights
This Campaign Encourages Pedestrians to Give Compliments to Others
<
45
Charitable URL Shorteners
Charitable URL Shorteners
'Hope.ly' is a Link Shortener That Drives Donations to the Red Cross
<
44
Charitable Coat Donations
Charitable Coat Donations
Macy's Clothes4Souls Partnership Offers a Buy One, Give One System
<
43
Cultural Cat Festivals
Cultural Cat Festivals
Montreal is Hosting Its First-Ever Festival for Cats and Their Owners
<
42
Interactive Social Photos
Interactive Social Photos
These Creative Ads Have Viewers Tap to Like a Photo and Add a Heart
<
41
Cannon Ball Liquor Stunts
Cannon Ball Liquor Stunts
Captain Morgan Will Celebrate 'Cannon Blast' with a Human Cannon Ball
<
40
Thievery-Based Flight Promotions
Thievery-Based Flight Promotions
JetBlue is Offering Free Giveaways to People Who Steal Their Ads
<
39
Pinboard Gardening Campaigns
Pinboard Gardening Campaigns
'Grow Your Own Way' Highlights Winning Ideas on Pinterest
<
38
Interactive Retirement Commercials
Interactive Retirement Commercials
This Retirement Ad Lets Viewers See Potential Futures for 2045
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37
Indoor Sledding Stunts
Indoor Sledding Stunts
North Face's Dog Sledding VR Experience Launches a Real-Life Race
<
36
Gourmet Chef-Crafted Burgers
Gourmet Chef-Crafted Burgers
These New Burger Options Can Be Customized by the Customer
<
35
Kids Financial Literacy Games
Kids Financial Literacy Games
'Learning Money with Leo' by RBC Aims to Educate Kids on Money
<
34
Technology-Testing Events
Technology-Testing Events
Microsoft's Device Night Invites People to Eat, Drink & Try New Products
<
33
Gardening Blogger Projects
Gardening Blogger Projects
Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects
<
32
Beer-Pouring Typewriters
Beer-Pouring Typewriters
Czech Beer Brand Staropramen Created the First Type-Controlled Draught
<
31
Diabetes Prevention Campaigns
Diabetes Prevention Campaigns
The 'Together We Can Prevent Diabetes' Campaign Educates the Public
<
30
Drive-Thru Video Screens
Drive-Thru Video Screens
This Company Now Offers Interactive Video Communication with Its Baristas
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29
Diabetic Selfie Campaigns
Diabetic Selfie Campaigns
This Diabetes Campaign Urges the Public to Share a #BloodSugarSelfie
<
28
Giant Iced Tea Pitchers
Giant Iced Tea Pitchers
Lipton's 'Be More Tea' Festival Broke a World Record for Largest Iced Tea
<
27
360-Degree Airplane Viewers
360-Degree Airplane Viewers
The Virgin America Airbus 320 Can Be Seen Using Google Street View
<
26
Virtual Fashion Shows
Virtual Fashion Shows
YouVisit's VR Tours Bring Russia's Mercedez Benz Fashion Week to the World
<
25
Inclusive Diabetes Campaigns
Inclusive Diabetes Campaigns
This 'Insulin for All' Campaign Draws Attention to World Diabetes Day
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24
Social Shelving Campaigns
Social Shelving Campaigns
This Inventive Instagram Idea Cleverly Uses the Photo Grid
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23
80s Film Cafes
80s Film Cafes
Pepsi Recreated an 80s Cafe Experience for Back to the Future Day
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22
Floral Confession Booths
Floral Confession Booths
Moonpig's Shed-Inspired Installation Promotes Its Flower Delivery Service
<
21
Professional Headshot Tours
Professional Headshot Tours
LinkedIn is Touring the US to Give Profile Advice and Headshots
<
20
Heat-Sensitive Retail Mirrors
Heat-Sensitive Retail Mirrors
The Smart Mirrors Show Off Uniqlo's Heattech Thermal Line in Action
<
19
Digital Basketball Exhibits
Digital Basketball Exhibits
Sports and Art Collide at Nike's Museum 23 Tokyo Installation
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18
Wrap-Around Alert Billboards
Wrap-Around Alert Billboards
This Interactive Digital Billboard Warns What's Around the Corner
<
17
Kinetic Energy Breakfasts
Kinetic Energy Breakfasts
This Company Used the Electrical Energy from a Race Car to Cook Food
<
16
Healthy Canned Soup Campaigns
Healthy Canned Soup Campaigns
'Healthy Request' is a Customer-Focused Campaign from Campbell's
<
15
Chocolate Fortune Booths
Chocolate Fortune Booths
Cadbury's 'Joynormous' Chocolate Giveaway Features Freddie Flintoff
<
14
Location-Based Food Ads
Location-Based Food Ads
KFC Will Appeal to Customers with Location-Based Marketing
<
13
Captivating Fan Experiences
Captivating Fan Experiences
A Series of Wasserman Interactive NFL Experiences Hit London
<
12
Mood-Matching T-Shirts
Mood-Matching T-Shirts
Uniqlo's UMood Technology Uses Neuroscience To Help You Dress For Your Mood
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11
Digitized Immersive Offices
Digitized Immersive Offices
This Office Provides a Hands-On Brand Experiences Center
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10
Experiential Coffee Bars
Experiential Coffee Bars
The Roastery and Tasting Room Provides an Interactive Coffee Journey
<
9
Selfie Vending Machines
Selfie Vending Machines
This Japanese Beverage Dispenser Offers a Complimentary Portrait
<
8
VR Runway Experiences
VR Runway Experiences
Tommy Hilfiger's Virtual Reality Retail Store Provides a Runway Experience
<
7
Co-Branded Car Promotions
Co-Branded Car Promotions
Uber & BMW are Teaming Up to Provide Free Rides in the New 2016 7 Series
<
6
Vibrant Airline Birthday Campaigns
Vibrant Airline Birthday Campaigns
The easyJet 20th Birthday Campaign Looks Back on Trips Taken
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5
People-Powered Billboard Ads
People-Powered Billboard Ads
63 'Red Hat' Employees Built the Many Messages on This Billboard
<
4
Social Media Rum Tastings
Social Media Rum Tastings
Appleton Estate Rum Recently Held a Live Twitter Tasting Experience
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3
Rainbow-Colored Commuter Slides
Rainbow-Colored Commuter Slides
Oreo's WONDERFILLED Campaign Brought Colorful Slides to London
<
2
Candy-Dispensing Public Benches
Candy-Dispensing Public Benches
The Kit Kat Bench Rewarded Those Who Rested for 60-seconds
<
1
Gamified Recycling Programs
Gamified Recycling Programs
This Initiative Aims to Encourage Recycling During the Rugby World Cup
<