Sports and Art Collide at Nike's Museum 23 Tokyo Installation
Laura McQuarrie — October 13, 2015 — Marketing
References: japantrends
In order to celebrate the 30th anniversary of the Air Jordan 1 shoes, Nike is bringing sports and art together for a special event called Museum 23 Tokyo at the Museum of Contemporary Art in Tokyo.
At the free event at the public museum, people will be able to see a recreation of the court from the 1998 NBA Finals, when sports legend Michael Jordan was named NBA Most Valuable Player for the sixth year. These iconic moments in sports history will be replicated through a digital installation, which relives the final minutes of the game.
The event will also feature a selection of footwear from the Air Jordan series, as well as 'Jumpman Projection,' which is a projection of Michael Jordan photographs that was created by crowdsourcing from fans.
At the free event at the public museum, people will be able to see a recreation of the court from the 1998 NBA Finals, when sports legend Michael Jordan was named NBA Most Valuable Player for the sixth year. These iconic moments in sports history will be replicated through a digital installation, which relives the final minutes of the game.
The event will also feature a selection of footwear from the Air Jordan series, as well as 'Jumpman Projection,' which is a projection of Michael Jordan photographs that was created by crowdsourcing from fans.
Trend Themes
1. Digital Recreation - The use of digital technology to recreate iconic sports moments offers disruptive innovation opportunities in the sports and entertainment industries.
2. Sports-art Fusion - The fusion of sports and art, as seen in the Museum 23 Tokyo event, opens up exciting possibilities for immersive experiences and creative collaborations in the cultural and sporting sectors.
3. Crowdsourced Content - The crowdsourcing of content, such as the 'Jumpman Projection' created from fan photographs, presents disruptive innovation opportunities for leveraging user-generated content in marketing and storytelling across various industries.
Industry Implications
1. Sports Entertainment - The convergence of digital technology and sports entertainment creates new avenues for immersive fan experiences and engagement strategies.
2. Cultural Institutions - Collaborations between sports brands and cultural institutions, as exemplified by Museum 23 Tokyo, offer innovative ways to attract diverse audiences and explore the intersection of sports and art.
3. Marketing and Advertising - The integration of crowdsourced content in marketing campaigns, like the 'Jumpman Projection,' provides disruptive innovation opportunities for brands to amplify their message and build stronger connections with consumers.
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