This 'Insulin for All' Campaign Draws Attention to World Diabetes Day
Laura McQuarrie — October 22, 2015 — Lifestyle
References: insulin4all.tumblr & diabetestimes
In recognition of World Diabetes Day, T1International and charity group The Access Alliance are running a social campaign to put the "world" back into the special day by sharing a message of Insulin for all.
The #Insulin4All message is being shared across Tumblr, including selfies from people across the globe that show solidarity as "a global force standing together to push for access to diabetes supplies, care and treatment for all."
To make participating in the campaign as easy as possible, the Tumblr pace includes a toolkit, full of resources to support the message of this World Diabetes Day campaign. Some of these things include suggested accounts to follow on social media, hashtags to use and even pre-generated tweets that can be shared with the click of a button.
The #Insulin4All message is being shared across Tumblr, including selfies from people across the globe that show solidarity as "a global force standing together to push for access to diabetes supplies, care and treatment for all."
To make participating in the campaign as easy as possible, the Tumblr pace includes a toolkit, full of resources to support the message of this World Diabetes Day campaign. Some of these things include suggested accounts to follow on social media, hashtags to use and even pre-generated tweets that can be shared with the click of a button.
Trend Themes
1. Social Diabetes Campaigns - Opportunity for businesses to create social campaigns that raise awareness and advocate for access to diabetes supplies and treatment globally.
2. Global Solidarity Movements - Opportunity for businesses to support and participate in global movements that unite people across the world for social causes like access to healthcare.
3. Digital Advocacy Toolkits - Opportunity to develop digital toolkits that provide resources and support for social campaigns, making it easier for individuals to participate and amplify the message.
Industry Implications
1. Pharmaceuticals - Disruptive innovation opportunity for pharmaceutical companies to focus on developing affordable and accessible diabetes supplies and treatments.
2. Social Media - Opportunity for social media platforms to facilitate and amplify social campaigns for healthcare access, connecting people and organizations globally.
3. Non-profit Organizations - Opportunity for non-profit organizations to create partnerships and initiatives that advocate for inclusivity in healthcare, specifically for diabetes supplies and treatment.
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