Avril Lavigne Helps Fight Lyme Disease with Perk for Fans
Laura McQuarrie — October 22, 2015 — Marketing
References: prizeo & samaritanmag
Each year for her birthday, Avril Lavigne turns to her fans to help others in need—this year, she's asking for help to fight Lyme Disease. Now in recovery after being diagnosed for Lyme Disease, Lavigne is running a campaign on Prizeo through her Avril Lavigne Foundation.
Since Lavigne is voicing the Snow White character in the upcoming film 'Charming,' she's giving her fans the chance to be part of the movie. The goal of the campaign is to raise a total of $60,000, which will be given to those who cannot afford care for Lyme Disease treatment.
Unfortunately this disease and many chronic illnesses don't get the public attention they should, but a familiar celebrity face is certainly helpful in mobilizing a devoted following to rise to action.
Since Lavigne is voicing the Snow White character in the upcoming film 'Charming,' she's giving her fans the chance to be part of the movie. The goal of the campaign is to raise a total of $60,000, which will be given to those who cannot afford care for Lyme Disease treatment.
Unfortunately this disease and many chronic illnesses don't get the public attention they should, but a familiar celebrity face is certainly helpful in mobilizing a devoted following to rise to action.
Trend Themes
1. Celebrity-driven Campaigns - Utilizing a celebrity as the face of a campaign can help raise awareness and funds for charitable causes.
2. Medical Crowdfunding - The rise of medical crowdfunding platforms like Prizeo can provide a way for individuals and organizations to fundraise for healthcare.
3. Chronic Illness Awareness - This campaign sheds light on the lack of public attention and resources for those suffering from chronic illnesses like Lyme Disease.
Industry Implications
1. Entertainment - More partnerships between celebrities and healthcare causes can be leveraged to create positive social impact.
2. Healthcare - There is a growing need for more accessible and affordable treatment options for chronic illnesses.
3. Crowdfunding - Crowdfunding platforms can be utilized to democratize healthcare by allowing individuals and organizations to fundraise for medical expenses.
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