Veuve Clicquot Introduces a 'Widow Series' for Halloween
Laura McQuarrie — October 23, 2015 — Marketing
References: veuveclicquotwidowseries & eventmagazine
As well as Veuve Clicquot's new 'Widow Series' being perfectly fit for a launch around Halloween, the immersive exhibition is also set to highlight Madame Clicquot, the widow who brought her husband's business to fruition.
The exhibit will be held at The College and will involve a series of spooky rooms for guests to explore. Upon arriving, guests will be greeted by undertakers and have the chance to watch fashion horror films, live taxidermy sessions and installations that explore how women have found empowerment through practicing witchcraft.
The space will also feature a bar, where attendees will be able to purchase glasses or entire bottles of champagne, as well as indulge in a light tasting with food pairings.
The exhibit will be held at The College and will involve a series of spooky rooms for guests to explore. Upon arriving, guests will be greeted by undertakers and have the chance to watch fashion horror films, live taxidermy sessions and installations that explore how women have found empowerment through practicing witchcraft.
The space will also feature a bar, where attendees will be able to purchase glasses or entire bottles of champagne, as well as indulge in a light tasting with food pairings.
Trend Themes
1. Immersive Exhibitions - Opportunity to create immersive and interactive experiences for consumers, combining entertainment, storytelling, and brand promotion.
2. Empowerment Through Witchcraft - Opportunity to tap into the growing trend of promoting female empowerment through witchcraft and mystical practices, targeting consumers seeking alternative forms of self-expression.
3. Champagne Tasting Experiences - Opportunity to develop unique and engaging champagne tasting experiences that go beyond traditional wine tastings, attracting consumers looking for memorable and interactive events.
Industry Implications
1. Hospitality and Tourism - Opportunity for hotels, resorts, and tourist attractions to create immersive exhibitions and experiences that enhance guest satisfaction and attract a wider audience.
2. Entertainment and Events - Opportunity for event organizers and entertainment companies to incorporate witchcraft and mystical elements into their offerings, catering to the growing interest in alternative forms of entertainment.
3. Food and Beverage - Opportunity for restaurants, bars, and beverage companies to develop unique champagne tasting experiences that offer a new level of engagement and product differentiation, appealing to consumers seeking memorable dining experiences.
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