This Campaign Encourages Pedestrians to Give Compliments to Others
Katherine Pendrill — October 13, 2015 — Marketing
Brazilian cookie brand 'Biscoitos ZeZe' launched a new campaign that encourages pedestrians to give compliments to one another before crossing the street. In large urban environments, it can be difficult for residents to feel a sense of community. This campaign demonstrates how something as simple as a small compliment can help strangers foster real world connections.
The campaign is titled 'Compliments at the Traffic Light' and aims to foster a sense of community in Brazil. The campaign involves two opposing traffic lights with signs instructing pedestrians to give compliments to one another as they cross. Pedestrians can choose one of six different complaints to give to those around them. The heartwarming project gives those involved feelings of acceptance and togetherness by fostering human connections.
The project demonstrates Biscoitos ZeZe's commitment to identifying itself as a brand-promoting community.
The campaign is titled 'Compliments at the Traffic Light' and aims to foster a sense of community in Brazil. The campaign involves two opposing traffic lights with signs instructing pedestrians to give compliments to one another as they cross. Pedestrians can choose one of six different complaints to give to those around them. The heartwarming project gives those involved feelings of acceptance and togetherness by fostering human connections.
The project demonstrates Biscoitos ZeZe's commitment to identifying itself as a brand-promoting community.
Trend Themes
1. Community-building Campaigns - Opportunity for brands to create campaigns that foster a sense of community and human connections.
2. Using Simple Gestures - Opportunity to utilize simple gestures, such as compliments, to create meaningful interactions and forge connections.
3. Promoting Acceptance and Togetherness - Opportunity for brands to promote acceptance and togetherness as part of their brand identity.
Industry Implications
1. Advertising - Advertising companies can create community-building campaigns that utilize simple gestures to foster human connections.
2. Food and Beverage - Food and beverage brands can incorporate community-building campaigns that promote acceptance and togetherness.
3. Social Activism - Social activism organizations can leverage simple gestures, like compliments, to foster a sense of community and connection in urban environments.
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