This Interactive Digital Billboard Warns What's Around the Corner
Cadhla Gray — October 21, 2015 — Marketing
References: ddb.se & creativeguerrillamarketing
This incredible interactive digital billboard was used on a street corner in Stockholm to advertise Samsung's new Galaxy 6s Edge. The phone has a wrap-around screen that goes from edge to edge, providing live notifications on the edges of the phone. To mimic this technological design, the billboard was created to wrap around the bottom of a corner of a building. There was a connected screen that was displayed to both connecting streets.
As people walked by, the screen flashed warnings about what was "around the edge," flashing phrases like, "I hope you're a dog person" before a dog walked around the corner or "Make way for latte mom" when a mother pushing a stroller with a latte walked around.
This amazed people and caused many to stop and stare, trying to figure out how the interactive digital billboard worked. Little did they know, an editorial team across the street in a cafe was choosing the phrases. This publicity stunt was a creative way to advertise the notification capabilities of Samsung's new phone.
As people walked by, the screen flashed warnings about what was "around the edge," flashing phrases like, "I hope you're a dog person" before a dog walked around the corner or "Make way for latte mom" when a mother pushing a stroller with a latte walked around.
This amazed people and caused many to stop and stare, trying to figure out how the interactive digital billboard worked. Little did they know, an editorial team across the street in a cafe was choosing the phrases. This publicity stunt was a creative way to advertise the notification capabilities of Samsung's new phone.
Trend Themes
1. Interactive Digital Billboards - Opportunity to create immersive and engaging outdoor advertising experiences through interactive digital billboards.
2. Wrap-around Screens - Potential to design innovative products with wrap-around screens, offering edge-to-edge content and notifications.
3. Real-time Contextual Advertising - Advancement in advertising techniques that leverage real-time data to deliver personalized and contextually relevant messages to consumers.
Industry Implications
1. Outdoor Advertising - Integration of interactive digital billboards can revolutionize the outdoor advertising industry, attracting more attention and engagement from viewers.
2. Mobile Technology - Development of devices with wrap-around screens can disrupt the mobile technology industry, providing unique and immersive user experiences.
3. Advertising Technology - Real-time contextual advertising offers opportunities for advertising technology companies to create advanced platforms that deliver targeted advertisements based on immediate surroundings.
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