Twitter Polls Allow Tweeters to Pose and Answer Binary Questions
Charlotte Joyce Kidd — October 24, 2015 — Marketing
References: blog.twitter & theguardian
As part of its recent roll-out of exciting new features, Twitter Polls will allow social media users to embed binary votes in their Tweets.
Twitter users -- including media outlets and private users -- will be able to ask questions of their followers and let them choose between two different responses. There are already examples of the first uses of Twitter Polls. In a recent Tweet, ESPN asked whether the Redskins or the Giants will win tonight's NFL game. In another sports-related example, the Raiders allowed fans to choose which of two players they would rather shadow at today's practice. Several humorous Twitter Polls asked followers whether the poll was working, with answers like "Yes" and "Where am I?"
Twitter Polls introduces a new level of versatility to the already globally popular social media platform.
Twitter users -- including media outlets and private users -- will be able to ask questions of their followers and let them choose between two different responses. There are already examples of the first uses of Twitter Polls. In a recent Tweet, ESPN asked whether the Redskins or the Giants will win tonight's NFL game. In another sports-related example, the Raiders allowed fans to choose which of two players they would rather shadow at today's practice. Several humorous Twitter Polls asked followers whether the poll was working, with answers like "Yes" and "Where am I?"
Twitter Polls introduces a new level of versatility to the already globally popular social media platform.
Trend Themes
1. User-generated Social Polls - Twitter Polls provide an opportunity for businesses to engage with their followers and gather valuable feedback in a concise and interactive way.
2. Binary Voting on Social Media - The ability to pose and answer binary questions on platforms like Twitter opens up opportunities for businesses to conduct market research and gather insights from a large audience.
3. Enhanced User Engagement on Social Media - Twitter Polls allow companies to increase user participation and create a more interactive and immersive social media experience.
Industry Implications
1. Market Research - Businesses can utilize Twitter Polls to conduct quick and cost-effective market research, gathering insights from a diverse and large audience.
2. Social Media Marketing - By incorporating Twitter Polls into their social media marketing strategies, businesses can increase engagement, drive traffic, and gather valuable customer feedback.
3. Media and Journalism - Media outlets can use Twitter Polls to engage their audience, gather opinions, and create interactive content that drives audience participation.
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