Macy's Clothes4Souls Partnership Offers a Buy One, Give One System
Laura McQuarrie — October 22, 2015 — Marketing
References: clothes4souls.org & marketwatch
In an attempt to keep as many people as possible clothed and warm during the harsh winter months, Macy's is teaming up with Clothes4Souls to launch a buy one, give one campaign.
Throughout the campaign, for every new coat purchased for men, women or kids, the department store will donate a coat, up to a total of 50,000 coats to the anti-poverty organization. To make participating in the campaign a little more accessible to all shoppers, Macy's will also be offering discounts of up to 50% on outerwear.
Now that this is the time for many consumers to refresh their winter wardrobes, this philanthropic campaign makes it easy to do twice as much good in a single shopping trip to Macy's.
Throughout the campaign, for every new coat purchased for men, women or kids, the department store will donate a coat, up to a total of 50,000 coats to the anti-poverty organization. To make participating in the campaign a little more accessible to all shoppers, Macy's will also be offering discounts of up to 50% on outerwear.
Now that this is the time for many consumers to refresh their winter wardrobes, this philanthropic campaign makes it easy to do twice as much good in a single shopping trip to Macy's.
Trend Themes
1. Buy One, Give One - The Buy One, Give One campaign is a growing trend in retail and provides an opportunity for companies to incorporate social responsibility and giving back into their business model.
2. Socially Responsible Consumerism - Consumers are increasingly interested in supporting companies that prioritize social responsibility and sustainability, creating a market opportunity for businesses that align with these values.
3. Discounts for Social Good - Offering discounts or other incentives for customers to participate in social responsibility initiatives can increase engagement and create a positive brand image.
Industry Implications
1. Retail - Retailers can incorporate social responsibility initiatives like Buy One, Give One campaigns into their business model to attract socially conscious customers and differentiate themselves in a crowded market.
2. Nonprofit - Nonprofit organizations that partner with retailers on social responsibility initiatives like the Buy One, Give One campaign can increase their visibility and impact while also benefitting from corporate support.
3. Fashion - Fashion companies can address consumer demand for sustainable and socially responsible products by implementing initiatives like Buy One, Give One campaigns and partnering with nonprofits to address poverty and other social issues.
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