Jarsberg Cheese Called on Fans to Create an 'Impossible' Sandwhich
Christopher Magsambol — October 27, 2015 — Marketing
Jarlsberg Cheese has called upon its fans to send in the most creative, outrageous and mouthwatering sandwich recipes for its new 'Make a Sandwish' campaign. The competition asks fans to join by imputing their sandwich recipe to jarlsberg.com/sandwish for a chance to win a dream vacation determined by the participants themselves.
The top nine recipes will be recreated by world-renowned chefs and the winner will receive their very own personal sandwich and the chance to fulfill their "sandwish" dream vacation. The trailer above was used on YouTube to introduce the public to the new Jarlsberg campaign. Some recipes shown included a Mac n' Cheese sandwich as well as a wedding cake reuben sandwich. The online campaign is meant to generate more fans, social media engagement and increase brand awareness.
The top nine recipes will be recreated by world-renowned chefs and the winner will receive their very own personal sandwich and the chance to fulfill their "sandwish" dream vacation. The trailer above was used on YouTube to introduce the public to the new Jarlsberg campaign. Some recipes shown included a Mac n' Cheese sandwich as well as a wedding cake reuben sandwich. The online campaign is meant to generate more fans, social media engagement and increase brand awareness.
Trend Themes
1. Creative Sandwich Recipes - Exploring innovative and outrageous sandwich recipes that push culinary boundaries.
2. User-generated Content Campaigns - Harnessing the creativity and engagement of fans to promote brand awareness and increase social media presence.
3. Personalized Experiences - Offering customizable experiences as prizes to create unique and memorable connections with consumers.
Industry Implications
1. Food and Beverage - Opportunities to create new and unique sandwiches that appeal to adventurous food enthusiasts.
2. Hospitality and Tourism - Incorporating dream vacations as prizes to enhance brand loyalty and generate tourism interest.
3. Marketing and Advertising - Utilizing user-generated content campaigns to drive brand engagement and increase online visibility.
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