This Company Now Offers Interactive Video Communication with Its Baristas
Katherine Pendrill — October 22, 2015 — Marketing
References: bloomberg & abcnews.go
Starbucks recently announced that it will offer interactive video communication with its baristas. Although drive-thru windows are convenient, they do not allow staff to make the same kind of personal connections with customers that are made in the store. This high-tech initiative aims to add a personal touch to the drive-thu experience.
Over the next year, Starbucks plans to add video screens to 2,400 of its cafes. The video screens will allow customers to see their barista's face when they place their order. The screen also displays the price of the customer's order. Through interactive video communication, Starbucks hopes to improve the overall drive-thru experience. As a company spokesperson explained, "It’s another way we are facilitating that barista-customer personal connection."
The new video screens demonstrate how fast food restaurants can use technology to improve the drive-thru experience without sacrificing convenience.
Over the next year, Starbucks plans to add video screens to 2,400 of its cafes. The video screens will allow customers to see their barista's face when they place their order. The screen also displays the price of the customer's order. Through interactive video communication, Starbucks hopes to improve the overall drive-thru experience. As a company spokesperson explained, "It’s another way we are facilitating that barista-customer personal connection."
The new video screens demonstrate how fast food restaurants can use technology to improve the drive-thru experience without sacrificing convenience.
Trend Themes
1. Interactive Video Communication - Using video screens to facilitate communication between customers and staff in drive-thru settings has the potential to enhance the overall experience and create a more personal connection.
2. Tech-enhanced Drive-thru - Integrating technology, such as video screens, in the drive-thru process can transform it into a more seamless and customer-friendly experience.
3. Personalized Drive-thru Experience - By implementing interactive video communication, businesses can provide customers with a more personalized and engaging drive-thru experience.
Industry Implications
1. Fast Food Industry - Fast food chains can leverage interactive video communication to enhance customer experience and differentiate themselves in a competitive market.
2. Technology Industry - The development and integration of video screen technology in drive-thru settings presents new opportunities for technology companies to innovate and provide solutions for convenience-driven industries.
3. Retail Industry - Video screens and interactive communication can revolutionize the drive-thru experience for various retail sectors, including coffee shops and restaurants.
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