Mcdonald's New Ad Spots Feature Real Social Media Messages
Christopher Magsambol — October 6, 2015 — Marketing
McDonald's has released its all-day breakfast ads in preparation for today's big launch of the long-awaited event. The short clips hilariously portray actors reading out cheery McDonald's fan tweets and Facebook posts. The messages are delivered in low energy and feature straight faces despite their theme which is supposed to be optimistic and fun. The actors reading the messages also poke fun at universally understood abbreviations and exaggerate the errors for comedic effect. McDonald's all-day breakfast ads also take advantage of the growing popularity of emojis and highlight their use in everyday communication.
This ad is only one of the many that McDonald's will release coinciding with its new all-day breakfast promotion. This campaign is part of a huge social media marketing push by McDonald's -- one that involves newly released GIFs on Twitter and other social platforms.
This ad is only one of the many that McDonald's will release coinciding with its new all-day breakfast promotion. This campaign is part of a huge social media marketing push by McDonald's -- one that involves newly released GIFs on Twitter and other social platforms.
Trend Themes
1. All-day Breakfast Promotion - There is a disruptive innovation opportunity for food companies to capitalize on the trend of all-day breakfast promotion and create marketing campaigns based on user-generated content.
2. Social Media Marketing Campaigns - There is a disruptive innovation opportunity for advertising agencies to utilize user-generated content on social media platforms to create targeted and engaging marketing campaigns.
3. Emojis in Advertising - There is a disruptive innovation opportunity for brands to incorporate emojis into their advertising campaigns to connect with younger and tech-savvy audiences.
Industry Implications
1. Food Industry - The food industry can benefit from the all-day breakfast promotion trends by offering similar promotions to attract customers and create new revenue streams.
2. Advertising Industry - The advertising industry can leverage user-generated content on social media platforms to create targeted and engaging marketing campaigns for their clients.
3. Technology Industry - The technology industry can develop new tools and features to help brands incorporate emojis into their advertising campaigns and better connect with tech-savvy audiences.
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