MikMak Lets Viewers Shop Videos for American Express, GE Content and More
Laura McQuarrie — October 22, 2015 — Marketing
The newest addition to MikMak's mobile video shopping network lets users shop videos using a feature called Blank Presents. MikMak first made itself known for an app that produced shoppable infomercials with a comical twist. Now, MikMak is introducing short 30-second "minimercials" backed by brands like GE, American Express and Oxygen Media.
This style of shoppable videos is designed to be extremely short, sweet and enticing to Millennials, especially as all of the featured products are sold for under $100.
To create a consistent narrative, multiple minimercials are strung together with a theme and a narrative. For instance, one of the four new series featured on MikMak's platform is: 'GE Presents: Conversations Over Dim Sum.'
This style of shoppable videos is designed to be extremely short, sweet and enticing to Millennials, especially as all of the featured products are sold for under $100.
To create a consistent narrative, multiple minimercials are strung together with a theme and a narrative. For instance, one of the four new series featured on MikMak's platform is: 'GE Presents: Conversations Over Dim Sum.'
Trend Themes
1. Short Shoppable Videos - The rise of short shoppable videos are disrupting traditional advertising by allowing users to make purchases without having to go to a separate website.
2. Mobile Video Shopping - The convenience of mobile video shopping is disrupting traditional in-store shopping experiences by allowing users to make purchases from their mobile devices.
3. Comical Twist Videos - The combination of comical and informative videos is disrupting traditional product advertising by making the message more engaging and memorable for viewers.
Industry Implications
1. Retail - The retail industry has the opportunity to create their own short shoppable videos to showcase their products and offer a seamless purchasing experience for customers.
2. Entertainment - The entertainment industry has the opportunity to use short shoppable videos to promote their products and offer a new form of advertising to engage viewers.
3. Technology - The technology industry has the opportunity to create innovative tools and platforms like MikMak to allow for seamless mobile video shopping experiences and attract modern consumers.
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