These Wendy's Ads on Facebook Will Show How The Brand's Burgers are Made
Christopher Magsambol — October 27, 2015 — Marketing
References: tubefilter & adweek
These Wendy's ads are part of the fast food brand's latest mobile marketing campaign -- one that is compatible with smartphones and displayed with full screen capabilities. A combination of photos, videos and GIFs will be used to create a visual display of how the brand's burgers are made.
Embracing the new marketing opportunity, Wendy's hopes to tell its brand's success story in a new and engaging way. Throughout the brand's history, the restaurant's story of quality has played an important marketing role, and this new venture shows off that narrative layer by layer. The brand is partnering with Facebook to release these interactive ads. The new immersive format of these Facebook Wendy's ads has also been adapted by brands like Gatorade, Michael Kors and Bacardi.
Embracing the new marketing opportunity, Wendy's hopes to tell its brand's success story in a new and engaging way. Throughout the brand's history, the restaurant's story of quality has played an important marketing role, and this new venture shows off that narrative layer by layer. The brand is partnering with Facebook to release these interactive ads. The new immersive format of these Facebook Wendy's ads has also been adapted by brands like Gatorade, Michael Kors and Bacardi.
Trend Themes
1. Mobile Marketing Campaigns - The immersive format of Wendy's Facebook ads presents an opportunity for businesses to create engaging mobile marketing campaigns.
2. Visual Storytelling - Wendy's use of photos, videos, and GIFs to showcase how their burgers are made highlights the potential for visual storytelling in marketing.
3. Interactive Advertising - The interactive nature of Wendy's Facebook ads opens up possibilities for brands to create interactive advertising experiences and enhance user engagement.
Industry Implications
1. Fast Food - Fast food chains can explore immersive mobile marketing campaigns to showcase their food preparation methods and establish a narrative of quality.
2. Social Media Marketing - The use of interactive and visually compelling ads on platforms like Facebook provides opportunities for businesses, especially in the hospitality industry, to leverage social media marketing strategies.
3. Beverage - Beverage companies like Gatorade and Bacardi can adopt immersive marketing techniques to promote their products and engage their target audience.
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