These Family Members Were Tricked That They Were on a Video Call
Christopher Magsambol — October 8, 2015 — Marketing
Canadian telecom giant Shaw released a video of a touching family surprise stunt that was pulled off just in time for Thanksgiving. The unknowing families in this video believed they were making a routine video call to their loved ones, when little did they know, the call was coming from just outside their house.
Shaw pulled off the stunt by recreating a loved one's home in a back of a van. The family member then leaves the van after a fake excuse only to knock on their family's door. The video captures the families' unbridled joy and shock as they are greeted by someone they thought was on the other side of the world.
The touching family surprise symbolizes Shaw's newest slogan "Connecting you to what matters most."
Shaw pulled off the stunt by recreating a loved one's home in a back of a van. The family member then leaves the van after a fake excuse only to knock on their family's door. The video captures the families' unbridled joy and shock as they are greeted by someone they thought was on the other side of the world.
The touching family surprise symbolizes Shaw's newest slogan "Connecting you to what matters most."
Trend Themes
1. Immersive Brand Marketing - Using immersive experiences like the recreated home in a van stunt can create strong emotional connections with consumers and enhance brand loyalty.
2. Innovative Guerrilla Marketing - Using creative and unconventional tactics like the family surprise stunt can generate buzz and increase brand awareness.
3. Personalized Customer Experiences - By surprising customers with meaningful experiences like reuniting them with loved ones, companies can demonstrate their commitment to putting customers first and create loyal fans.
Industry Implications
1. Telecommunications and Technology - The telecommunications industry can use immersive brand marketing and personalized customer experiences to differentiate their products in a competitive market.
2. Advertising and Marketing - The advertising and marketing industry can use innovative guerrilla marketing tactics like the family surprise stunt to create buzz and capture consumer attention.
3. Retail and E-commerce - Using personalized customer experiences like reuniting shoppers with loved ones, retail and e-commerce companies can differentiate themselves from competitors and increase customer loyalty.
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