Westjet Provided Customers with an Upgraded Vegas Experience
Christopher Magsambol — October 6, 2015 — Marketing
References: youtube & marketingmag
A group of Las Vegas visitors all participated in WestJet's latest unexpected airline adventure. Most passengers on the plane knew something was up when Vegas performer Carrot Top entered the plane. He gave passengers two options: the red carpet, which would lead them to baggage claim, or the blue carpet which would lead them to a surprise adventure. 91 percent of the passengers chose the mysterious blue carpet and all rode a bus to what would turn out to be a mini Las Vegas in a massive convention center.
WestJet gave its own blue carpet treatment by whisking its guests away and providing them with food, comedy shows, music and entertainment. The best part of the airline adventure was that each of the customer's rooms and entire Vegas experience was also upgraded. The WestJet Las Vegas stunts is reminiscent of the airline's annual giveaway stunts that are typically released around the Holidays.
WestJet gave its own blue carpet treatment by whisking its guests away and providing them with food, comedy shows, music and entertainment. The best part of the airline adventure was that each of the customer's rooms and entire Vegas experience was also upgraded. The WestJet Las Vegas stunts is reminiscent of the airline's annual giveaway stunts that are typically released around the Holidays.
Trend Themes
1. Unexpected Airline Adventures - WestJet's surprise adventure for customers is an opportunity to provide unique and entertaining experiences on airline flights.
2. Upgraded Vegas Experience - Offering an upgraded experience to customers can increase customer satisfaction and loyalty.
3. Annual Giveaway Stunts - Promoting annual giveaway stunts can attract new customers and retain current ones.
Industry Implications
1. Airline Industry - Airline companies can innovate by providing unique experiences to their customers, upgrading customer experiences and promotions.
2. Entertainment Industry - The entertainment industry can provide different types of experiences to airline companies for collaborations to make their customers happy.
3. Tourism Industry - The tourism industry can be involved in unique collaborations with airline companies to upgrade and provide unique experiences to tourists.
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