This Interactive Billboard Was Connected to a Restaurant's Kitchen
Christopher Magsambol — October 12, 2015 — Marketing
References: youtu.be & creativeguerrillamarketing
La Place Restaurant in the Netherlands came up with an innovative way to connect consumers to their restaurant -- through live streaming pizza making. The restaurant set up an interactive screen in a busy street and welcomed people to offer their favorite pizza flavors and combinations. To the surprise of many, on the other side of the screen was a real La Place location that was live streaming their kitchen. In addition, the chefs began creating each participant's fantasy pizza order in real time.
This form of ambient advertising is all about thinking outside the box. Live streaming pizza was a great way for the brand to create an exciting and authentic connection to new consumers, a feat that is extremely difficult to do.
This form of ambient advertising is all about thinking outside the box. Live streaming pizza was a great way for the brand to create an exciting and authentic connection to new consumers, a feat that is extremely difficult to do.
Trend Themes
1. Ambient Advertising - Using live streaming or similar digital interactions is a unique way to grab consumers attention and build brand connection.
2. Interactive Billboards - Using interactive billboards can create a more engaging and memorable experience for consumers.
3. Real-time Customization - Using real-time customization can create excitement and increase brand loyalty.
Industry Implications
1. Food and Beverage - Restaurants and food brands can use interactive advertising to showcase their products and attract new consumers.
2. Marketing and Advertising - Ambient advertising can be utilized by marketing and advertising companies looking to create unique experiences for their clients.
3. Technology - The integration of technology, specifically interactive billboards, can disrupt traditional advertising methods and provide new opportunities for technology companies.
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