Captain Morgan Will Celebrate 'Cannon Blast' with a Human Cannon Ball
Christopher Magsambol — October 17, 2015 — Marketing
References: orlandoweekly & fandbnews
In celebration of its newest product, Captain Morgan will take its 'Cannon Blast' to the streets of downtown Orlando in the form of human cannon balls. The Cannon Blast is meant to be a delicious liquor that is consumed only in shot form. The stunt is called the 'Cannon Blast Pub Crawl' and will be the highlight of the event.
Brian Miser will be the headliner of the event that will shut down the streets of Orlando. The seasoned cannon ball artist will engage in a stunt that will accelerate him over 65 miles per hour in the air and will fly 110 feet before landing. After Miser finishes the stunt, he will continue being shot out of a cannon until he completes the pub crawl. The Captain Morgan event will be broadcast on various social media platforms and can be followed using the hashtag #CannonBlastCrawl.
Brian Miser will be the headliner of the event that will shut down the streets of Orlando. The seasoned cannon ball artist will engage in a stunt that will accelerate him over 65 miles per hour in the air and will fly 110 feet before landing. After Miser finishes the stunt, he will continue being shot out of a cannon until he completes the pub crawl. The Captain Morgan event will be broadcast on various social media platforms and can be followed using the hashtag #CannonBlastCrawl.
Trend Themes
1. Human Cannon Balls - The use of human cannon balls for promotional stunts presents a disruptive innovation opportunity for event marketing and brand awareness.
2. Shot-form Liquor Consumption - The trend towards shot-form liquor consumption offers disruptive innovation opportunities for the alcohol industry to create unique drinking experiences and target new consumer preferences.
3. Social Media Event Broadcasting - Broadcasting events on social media platforms provides disruptive innovation opportunities for businesses to reach wider audiences and engage with consumers in real-time.
Industry Implications
1. Event Marketing - The use of human cannon balls in promotional stunts can revolutionize event marketing by creating memorable experiences and attracting greater attention to brands and products.
2. Alcohol - The shift towards shot-form liquor consumption presents opportunities for innovative product development in the alcohol industry, catering to changing consumer preferences and enhancing the drinking experience.
3. Social Media - The broadcasting of events on social media platforms opens up new avenues for engagement and brand exposure, making it a disruptive innovation opportunity for the social media industry and event influencers.
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