The Shangri-La Hotels Now Offer Immersive VR Tours to Attract Travelers
Cadhla Gray — October 29, 2015 — World
References: skift & luxurylaunches
The decadent Shangri-La Hotels are making a move to the future by offering virtual reality tour of their 94 locations world-wide. Partnering with travel experts, these tours will be witnessed through Samsung VR headsets and display the luxuriousness and excitement of every hotel and destination.
Giving a 360-degree view of everything from a presidential suite to a beautiful view from the Lhasa location and a car transfer in the middle of China -- the tours are meant to give a taste of what the travelers could experience.
In a smart business move, the Shangri-La Hotels are releasing the tours first to only travel agents instead of private travelers. This is because most of its clientele doesn't book their own trips anyways, working with a travel expert and planner to create and execute the best trip possible. Therefore, when these wealthy clients do ask their agents about hotel details, the VR videos can be shown to provide context and enthuse clients about destinations.
Giving a 360-degree view of everything from a presidential suite to a beautiful view from the Lhasa location and a car transfer in the middle of China -- the tours are meant to give a taste of what the travelers could experience.
In a smart business move, the Shangri-La Hotels are releasing the tours first to only travel agents instead of private travelers. This is because most of its clientele doesn't book their own trips anyways, working with a travel expert and planner to create and execute the best trip possible. Therefore, when these wealthy clients do ask their agents about hotel details, the VR videos can be shown to provide context and enthuse clients about destinations.
Trend Themes
1. Virtual Reality Tours - The rise of virtual reality tours in the hotel industry presents an opportunity for immersive and engaging experiences for travelers.
2. 360-degree View - Providing a 360-degree view of hotel amenities and locations through VR tours allows hotels to showcase their unique features and attract customers.
3. Exclusive Release to Travel Agents - Releasing VR tours exclusively to travel agents creates a competitive advantage for hotels and enhances the booking process for high-end clientele.
Industry Implications
1. Hospitality - The hospitality industry can leverage virtual reality tours to enhance customer experiences and differentiate themselves in a crowded market.
2. Travel and Tourism - Virtual reality tours offer travel and tourism companies a way to showcase destinations and attract customers through immersive experiences.
3. Technology - The advancement of virtual reality technology opens up new opportunities for innovation in various industries, including hospitality and travel.
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