The Virgin America Airbus 320 Can Be Seen Using Google Street View
Cadhla Gray — October 19, 2015 — Marketing
References: virginamerica & psfk
The Virgin America Airbus 320 is showing off its services and amenities using Google Street View's 360-degree experience. Hoping to show consumers the experience they will be having with the airline before they decide to purchase, the Virgin America, LAX location will preview the inside of the airplane.
The photos feature Virgin America airbus airplanes' signature pink and light blue mood lighting. It also shows off the line's unique services like on-board WiFi, surround sound as well as power outlets for each seat.
As it is a higher-priced line than others, this is an excellent way of informing consumers of the service-oriented style of the brand, before they'd actually have to spend money on a ticket. By visually showing the brand priorities, Virgin America can engage an audience who may not have previously known why its prices were relatively high.
The photos feature Virgin America airbus airplanes' signature pink and light blue mood lighting. It also shows off the line's unique services like on-board WiFi, surround sound as well as power outlets for each seat.
As it is a higher-priced line than others, this is an excellent way of informing consumers of the service-oriented style of the brand, before they'd actually have to spend money on a ticket. By visually showing the brand priorities, Virgin America can engage an audience who may not have previously known why its prices were relatively high.
Trend Themes
1. 360-degree Viewing Experiences - Opportunity for businesses to showcase their services and products using immersive 360-degree experiences.
2. Virtual Tours - Potential for industries to offer virtual tours to customers, allowing them to explore spaces without being physically present.
3. Enhanced Customer Engagement - Advantageous for brands to visually demonstrate their unique offerings to attract and inform potential customers.
Industry Implications
1. Travel and Tourism - Travel companies can utilize virtual tours to give customers a realistic preview of their offerings, encouraging them to make purchases.
2. Real Estate - Real estate agents can leverage 360-degree viewing experiences to provide virtual property tours, increasing convenience for potential buyers.
3. Hospitality and Event Planning - Hotels and event venues can offer immersive virtual tours to entice customers and showcase their unique amenities and atmospheres.
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