These New Burger Options Can Be Customized by the Customer
Katherine Pendrill — October 20, 2015 — Marketing
References: sdmcdonalds & brandeating
McDonald's is currently testing a new range of chef-crafted burger options that can be customized to fit customer preferences. McDonald's recently tested a build-a-burger concept that allowed customers to create their perfect burger. This new promotion serves as a more limited approach to the customizable burger platform.
The new 'Chef Crafted Flavors' promotion consist of three gourmet burger combinations. These new burger options include the Buffalo Bacon, the Pico Guacamole and the Maple Bacon Dijon. The Buffalo Bacon burger features creamy blue cheese sauce and apple-wood smoked bacon, while the Maple Bacon Dijon is topped with maple-seasoned bacon and honey dijon sauce. The Pico Guacamole burger is the most unique of the three due to the addition of pico de gallo, guacamole and white cheddar cheese. Once a customer has selected their burger, they can choose their choice of patty and bun.
The new Chef Crafted Flavors are currently available at participating McDonald's restaurants in San Diego County.
The new 'Chef Crafted Flavors' promotion consist of three gourmet burger combinations. These new burger options include the Buffalo Bacon, the Pico Guacamole and the Maple Bacon Dijon. The Buffalo Bacon burger features creamy blue cheese sauce and apple-wood smoked bacon, while the Maple Bacon Dijon is topped with maple-seasoned bacon and honey dijon sauce. The Pico Guacamole burger is the most unique of the three due to the addition of pico de gallo, guacamole and white cheddar cheese. Once a customer has selected their burger, they can choose their choice of patty and bun.
The new Chef Crafted Flavors are currently available at participating McDonald's restaurants in San Diego County.
Trend Themes
1. Customizable Gourmet Burgers - There is a trend for burger chains to offer customizable gourmet burger options to cater to customer preferences and create unique dining experiences.
2. Chef-crafted Burger Combinations - Burger chains are collaborating with professional chefs to create unique and innovative burger combinations that go beyond traditional offerings.
3. Limited-time Menu Promotions - Fast food chains are experimenting with limited-time promotions to test new burger concepts and generate excitement among customers.
Industry Implications
1. Fast Food Chains - Fast food chains such as McDonald's are expanding their menus to include chef-crafted, customizable burger options to attract customers and increase sales.
2. Casual Dining Restaurants - Casual dining restaurants are incorporating customizable gourmet burger options to offer customers a high-quality dining experience and compete with fast food chains.
3. Food Delivery Services - Food delivery services are partnering with burger chains to provide customers with customizable gourmet burgers that can be enjoyed in the comfort of their own homes.
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