Brands capitalize on the ephemeral nature of emerging social media
Implications - Brands aware of the ephemeral direction that social media is moving towards have redirected marketing efforts to follow suit. By using transient social platforms like Snapchat, or devising temporary marketing schemes, brands are appealing to a desire amongst people to consume smaller forms of content in a way that is both easy and efficient.
Trend Themes
1. Ephemeral Marketing - Brands adopt the trend of ephemeral marketing by using transient social platforms or temporary marketing schemes to appeal to consumers' desire to consume smaller forms of content in a way that is both easy and efficient.
2. Secretive Ad Campaigns - Brands create interactive and exclusive ad campaigns that use Snapchat to target a younger and tech-savvy audience, making consumers feel like VIPs by unveiling clues for the themes, dates, and locations of events on Snapchat.
3. Viral Content Distribution - Media entities and brands collaborate and use Snapchat Discover to introduce editorial content to a new and younger audience, which allows distribution of their content and increases brand following on the social platform.
Industry Implications
1. Social Media - Ephemeral marketing and viral content distribution are trends that influence the social media industry, providing opportunities for businesses to use transient platforms and exclusive ad campaigns to target younger and tech-savvy consumer segments.
2. Marketing - The trend of ephemeral marketing and exclusive ad campaigns provides an innovative solution for companies to promote their products and services by creating urgency and exclusivity around them, ultimately attracting a larger audience from social media platforms.
3. Media - Viral content distribution provides a strategic solution for media entities and publishers to distribute editorial content, diversify their audience, and increase their brand following on social media and online platforms.
7 Featured, 63 Examples:
335,711 Total Clicks
Date Range:
Aug 14 — Nov 15
Trending:
Average
Consumer Insight Topics:
