'Brother' Designed a Series of Poignant Domestic Abuse Ads
Megan Facciuolo — June 11, 2014 — Social Good
References: brotherad & designtaxi
These domestic abuse ads, designed for Amnest International, are meant to be thought-provoking and raise awareness for the ongoing problem within many households world-wide. In an act to create awareness for child abuse, the advertising school 'Brother' designed the series of ads for the powerful human rights organization Amnesty International.
The ads feature poignant portraits of children baring bruised facial features. Some children have severely bruised eyes, while others look as if they have broken noses. Each ad is also accompanied with a caption that indicates the relation to their mother's features. They signify that their mothers’ were also hit in the same spots with captions that state things like "He has his mother's nose" and "She has her mother's eyes."
The ads feature poignant portraits of children baring bruised facial features. Some children have severely bruised eyes, while others look as if they have broken noses. Each ad is also accompanied with a caption that indicates the relation to their mother's features. They signify that their mothers’ were also hit in the same spots with captions that state things like "He has his mother's nose" and "She has her mother's eyes."
Trend Themes
1. Awareness Advertising - Opportunity for businesses to create powerful and thought-provoking ads to raise awareness for important social issues like domestic abuse.
2. Child Abuse Prevention - Innovative approaches can be developed to promote child abuse prevention and support organizations working in this field.
3. Amnesty International Campaigns - Amnesty International can continue to collaborate with creative agencies to design impactful campaigns that shed light on various human rights issues.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunities lie in creating emotionally charged and impactful awareness campaigns for businesses and organizations.
2. Social Services and Non-profit - Organizations focused on child abuse prevention can explore innovative strategies to raise awareness and support victims.
3. Human Rights Advocacy - Opportunity for creative collaborations between human rights organizations like Amnesty International and advertising agencies to amplify their messages.
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