Innovative Vending Solutions Encourages People to Tweet for Snacks
Meghan Young — April 16, 2015 — Lifestyle
References: automatedretailmachines
Nothing in the world is truly free, but these free vending machines makes it fun to walk away with a complimentary snack. Provided by Innovative Vending Solutions, they can be paired up to any eatery establishment to create a playful promotional connection with consumers. Used by such restaurants as Buffalo Wild Wings, Coyote Ugly Saloon and The Old Spaghetti Factory, guests must post something about the business on Instagram, Facebook or Twitter in order to get a snack.
Great for events, the free vending machines are not only interactive, it also spurs on word of mouth promotion. They come complete with a touch-screen interface to further the hi-tech element of this marketing tactic. The free vending machines work with specific hashtags.
Great for events, the free vending machines are not only interactive, it also spurs on word of mouth promotion. They come complete with a touch-screen interface to further the hi-tech element of this marketing tactic. The free vending machines work with specific hashtags.
Trend Themes
1. Interactive Vending Machines - The use of touch-screen interfaces in vending machines creates an interactive and engaging experience for consumers.
2. Social Media Promotions - Requiring customers to post on social media in exchange for free snacks encourages word-of-mouth promotion and increases brand visibility.
3. Hi-tech Marketing Tactics - Incorporating advanced technology such as touch-screen interfaces and social media integration in marketing strategies creates innovative and attention-grabbing experiences.
Industry Implications
1. Food and Beverage - Implementing free vending machines as a promotional tool can attract more customers and increase brand exposure in the food and beverage industry.
2. Hospitality - Hotels, bars, and restaurants can leverage free vending machines as interactive marketing tools to enhance the guest experience and generate positive word-of-mouth.
3. Event Planning - Providing free vending machines at events adds an engaging and memorable aspect to the experience, creating a unique and disruptive event promotion opportunity.
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