Snickers' Hungry Barber Shop Offers Crazy, but Free Haircuts
Laura McQuarrie — December 6, 2014 — Marketing
References: mars & japantrends
If you're a guy who is game to get a wacky free haircut, the place to go is Snickers' Hungry Barber in Omotesando. This is one area of Japan that's known for its daring fashion, which makes this unusual barber shop oddly right at home.
The pop-up barber shop will only be open for a limited time in December, giving men the chance to choose from one of eight crazy hairstyles, including themes like techno, heavy metal, "explosion" or leaving the cut totally up to the barber. To qualify for a free cut, guys must pose for a photo showing off their newly styled hair and share it to social media. Even if a haircut is zany enough to bring you to tears, at least there's the promise of chocolate involved.
The pop-up barber shop will only be open for a limited time in December, giving men the chance to choose from one of eight crazy hairstyles, including themes like techno, heavy metal, "explosion" or leaving the cut totally up to the barber. To qualify for a free cut, guys must pose for a photo showing off their newly styled hair and share it to social media. Even if a haircut is zany enough to bring you to tears, at least there's the promise of chocolate involved.
Trend Themes
1. Pop-up Barber Shops - Pop-up barber shops offer unique and temporary experiences that cater to customers seeking unusual haircuts.
2. Crazy Hairstyle Trends - Crazy hairstyle trends allow individuals to express their creativity and uniqueness through their haircuts.
3. Social Media Sharing for Haircuts - The trend of sharing haircut photos on social media platforms offers free publicity and promotion for both customers and barbers.
Industry Implications
1. Barber and Hair Salon Industry - The barber and hair salon industry can capitalize on the trend of pop-up shops and crazy hairstyle trends to attract and engage with customers.
2. Fashion and Beauty Industry - The fashion and beauty industry can leverage the popularity of crazy hairstyles and social media sharing to market and sell related products.
3. Digital Marketing Industry - The digital marketing industry can provide services and tools to help barbers and hair salons maximize their online presence and reach through social media sharing.
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