These Documented Brands on Twitter are Too Cool for School
Alyson Wyers — January 27, 2015 — Marketing
References: twitter & designtaxi
This social media account documents brands on Twitter using cringe-worthy amounts of slang. Brands Saying Bae sarcastically notes "It's cool when a corporation tweets like a teenager. It makes me want to buy the corporation's products." Bae is a prime example of overly familiar colloquialism usage. Other terms include bruh, yas, on fleek and swag.
Brands Saying Bae clearly feels these brands on Twitter are trying too hard to be cool and connect with younger audiences. The hilariously embarrassing tweets are certainly worth looking at whether you work in social media community management, are a slang enthusiast or a teen looking for a laugh. Even social media king Taco Bell can misstep and use 'bae' one too many times. To be fair, even teenage over-use of bae can be irritating.
Brands Saying Bae clearly feels these brands on Twitter are trying too hard to be cool and connect with younger audiences. The hilariously embarrassing tweets are certainly worth looking at whether you work in social media community management, are a slang enthusiast or a teen looking for a laugh. Even social media king Taco Bell can misstep and use 'bae' one too many times. To be fair, even teenage over-use of bae can be irritating.
Trend Themes
1. Corporate Slang Archiving - Creating a platform for casual language use by brands on social media, especially Twitter.
2. Social Media Community Management - Learning new ways of marketing to younger audiences through the use of slang and informal language.
3. Slang Usage in Branding - Creating new guidelines for the use of colloquial language in brand messaging.
Industry Implications
1. Marketing and Advertising - Incorporating new language trends into branding efforts to better engage younger audiences.
2. Social Media Management - Developing social media strategies incorporating colloquial language trends for companies and organizations online.
3. Language Studies - Understanding the popular and ever-evolving language trends in digital branding for various demographics.
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