Consumers turn to hi-tech skincare solutions to protect against the sun
Implications - The current fixation on health and wellness is not limited to diet and exercise. The harmful effects of sun exposure on skin and overall health has become a top-of-mind concern for consumers, who have turned to hi-tech solutions to battle the UV rays. Simply applying sunscreen will no longer cut it as consumers become hyper-conscious of their safety, and turn to technology not only for its assurance, but also for peace of mind.
Trend Themes
1. Hi-tech Sun Protection - Consumers are turning towards technology for sun protection beyond traditional sunscreen applications.
2. Skin Health Monitoring - Skin health and wellness has become a top-of-mind concern for consumers and technology is being leveraged to monitor skin health, impart knowledge, and provide personalized recommendations.
3. Skin Cancer Detection - Devices that enable early detection of skin cancer are equipped with miniature microscopes that can take enhanced images of moles for further analysis.
Industry Implications
1. Health & Wellness Industry - The skincare industry is facing a paradigm shift towards health and wellness, with a focus on technology for hi-tech solutions.
2. Tech Industry - The usage of smartphones and AI algorithms has opened up new opportunities for developing innovative sun protection and skin cancer detection technology.
3. Education Industry - The usage of interactive and responsive dolls that turn bright red in the sun and other skin health apps for Apple watches are paving the way for personalized education and awareness among young consumers.
