Shiseido’s Interactive Store Display Draws Consumers In
Jana Pijak — December 17, 2014 — Marketing
References: shiseidogroup.jp & spoon-tamago
Just in time for the holiday season, Shiseido introduces an interactive store display that transforms with contact from those passing by it. The color-changing retail display reacts to individuals who stop to stand in front of it and is crafted to resemble a traditional set of stained glass windows.
Shiseido's 'Life Color Window' was developed in collaboration with interactive design studio PARTY and will be featured until December 25th in the cosmetic brand's Ginza, Tokyo location.
This interactive store display features a facade that is separated into three sections. The black partition is injected with bright color that comes in the form of its stained glass details. When passing by the display, those walking will cause it to transform its color scheme based on the outfit they are wearing.
If wearing a neutral, chances are the window will be less bold where as a bright hue may result in a technicolored display. This pop-up pavilion is brought to life using transparent LCD monitors that mimic the shape and colors one would see on the windows of an old church.
Shiseido's 'Life Color Window' was developed in collaboration with interactive design studio PARTY and will be featured until December 25th in the cosmetic brand's Ginza, Tokyo location.
This interactive store display features a facade that is separated into three sections. The black partition is injected with bright color that comes in the form of its stained glass details. When passing by the display, those walking will cause it to transform its color scheme based on the outfit they are wearing.
If wearing a neutral, chances are the window will be less bold where as a bright hue may result in a technicolored display. This pop-up pavilion is brought to life using transparent LCD monitors that mimic the shape and colors one would see on the windows of an old church.
Trend Themes
1. Interactive Store Displays - Creating interactive store displays that change based on consumer interaction can enhance the overall shopping experience and draw in more customers.
2. Color-changing Technology - Developing new technology that can change color schemes based on external factors, such as clothing or user preferences, opens up opportunities for customizable and personalized products.
3. Transparent LCD Monitors - Advancements in transparent LCD monitors provide new possibilities for integrating digital elements into physical displays, merging the worlds of technology and traditional craftsmanship.
Industry Implications
1. Retail - Integrating interactive store displays and color-changing technology into retail environments can help attract and engage customers, ultimately boosting sales.
2. Art and Design - The combination of technology and traditional craftsmanship in interactive store displays, like Shiseido's digitized stained glass windows, offers opportunities for innovative artistic installations in the art and design industry.
3. Consumer Electronics - The use of transparent LCD monitors in interactive store displays opens up possibilities for incorporating digital elements into consumer electronic products, creating a seamless and immersive user experience.
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