This New Messaging App Lets Friends Communicate Through Freestyle Rap
Alyson Wyers — October 18, 2015 — Pop Culture
References: rapchat.me & springwise
This new messaging app lets you communicate with your friends through the beauty of rap music. The Rapchat app is one part Snapchat and one part rap battle. This will help you work on your freestyle rapping skills in a quick and humorous way.
The new messaging app lets users pick from more than 50 beats. You have just one minute to spit your rhyme. You can share your raps with your friends on general, or engage in a private, peer-to-peer direct message. They can reply, which mimics the back and forth of spontaneous rap battles.
In the future, Rapchat is working on a feature that would allow friends to collaborate on their music. They are also hoping to to do licensed beats from popular songs. There is also potentially opportunity for record labels to sponsor content.
The new messaging app lets users pick from more than 50 beats. You have just one minute to spit your rhyme. You can share your raps with your friends on general, or engage in a private, peer-to-peer direct message. They can reply, which mimics the back and forth of spontaneous rap battles.
In the future, Rapchat is working on a feature that would allow friends to collaborate on their music. They are also hoping to to do licensed beats from popular songs. There is also potentially opportunity for record labels to sponsor content.
Trend Themes
1. Music Messaging Apps - Businesses can develop more entertaining messaging apps that incorporate creativity and musical expression, such as rap battles.
2. Collaborative Music Creation - Companies can explore the innovative idea of allowing friends to collaborate on their music and further enhance social engagement among users.
3. Licensed Beat Marketplaces - Entrepreneurs can create opportunities for companies and record labels to license popular beats and monetize them through in-app purchases for users to use on their rap battles and music projects.
Industry Implications
1. Telecommunications - Telecommunications companies can partner with or develop music messaging apps to provide unique and engaging experiences to users and drive customer loyalty.
2. Entertainment - Entertainment companies can explore the potential of sponsoring content on the Rapchat app to monetize their investment and reach a broader audience.
3. Music Industry - The music industry can seize the opportunity to create new revenue streams through licensing deals with apps like Rapchat to market popular beats to users.
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