These Snapchat Video Tools Let Users Make Slow Motion and Backwards Clips
Charlotte Joyce Kidd — October 29, 2015 — Tech
References: techcrunch & theverge
The newest array of Snapchat video tools will let snappers make slow motion, backwards and sped-up clips.
Just a month ago, Snapchat released video lenses, the kooky effects tools that let Snapchat users do things like make images of themselves puke up streams of cartoon rainbow. Now, the social media giant has announced more Snapchat video effects. When editing their Snapchat videos, fans of the ephemeral sharing tool will be able to make certain parts of the clips faster, slower or backwards.
Snapchat is succeeding admirably in making its social media platform about more than just peer-to-peer sharing. It's now being used to disseminate brand messaging and celebrity image-building. With these new Snapchat video tools, the company is presumably hoping to attract more sophisticated video creators, such as the army of teen vloggers that currently generate content on YouTube, and their audiences.
Just a month ago, Snapchat released video lenses, the kooky effects tools that let Snapchat users do things like make images of themselves puke up streams of cartoon rainbow. Now, the social media giant has announced more Snapchat video effects. When editing their Snapchat videos, fans of the ephemeral sharing tool will be able to make certain parts of the clips faster, slower or backwards.
Snapchat is succeeding admirably in making its social media platform about more than just peer-to-peer sharing. It's now being used to disseminate brand messaging and celebrity image-building. With these new Snapchat video tools, the company is presumably hoping to attract more sophisticated video creators, such as the army of teen vloggers that currently generate content on YouTube, and their audiences.
Trend Themes
1. Slow Motion Clips - Disruptive innovation opportunity: Develop advanced video editing software that allows users to create and customize slow motion clips for social media platforms.
2. Backwards Clips - Disruptive innovation opportunity: Create a user-friendly mobile app that enables users to easily create and share backwards video clips, adding a unique and entertaining element to their social media posts.
3. Sped-up Clips - Disruptive innovation opportunity: Pioneer a video editing tool that simplifies the process of creating sped-up clips, catering to social media influencers who want to engage their audience with fast-paced content.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Develop a platform that combines social media features with advanced video editing capabilities to empower users to create unique and engaging content.
2. Video Editing - Disruptive innovation opportunity: Create a cloud-based video editing software that enables seamless editing and sharing of customized clips, targeting social media enthusiasts and professional content creators.
3. Mobile Apps - Disruptive innovation opportunity: Design an intuitive mobile app specifically focused on video effects and editing, offering a wide range of features to cater to the growing demand for creative social media content.
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