Volkswagen's Think Blue Vending Machine Accepts Old Batteries As Payment
Laura McQuarrie — April 16, 2015 — Autos
References: thinkblue.volkswagen & psfk
As part of an initiative called Think Blue, car company Volkswagen wanted to find ways to make it easier for people to recycle. One of its inventive solutions came in the form of a vending machine, which accepted used batteries rather than coins.
When not properly disposed, Volkswagen notes that a single battery has the potential to pollute 20 square meters. Dubbed the Think Machine, this unique vending station with specially machined parts was set up throughout the city of Moscow. People could trade their old batteries for items like Earth-like stress balls, water bottles and eco-friendly t-shirts. As a result, Volkswagen was able to collect more than 8,000 batteries during just the first month of installation. Since it can be such a hassle to properly dispose of batteries, this is a creative solution that satisfies people and the planet.
When not properly disposed, Volkswagen notes that a single battery has the potential to pollute 20 square meters. Dubbed the Think Machine, this unique vending station with specially machined parts was set up throughout the city of Moscow. People could trade their old batteries for items like Earth-like stress balls, water bottles and eco-friendly t-shirts. As a result, Volkswagen was able to collect more than 8,000 batteries during just the first month of installation. Since it can be such a hassle to properly dispose of batteries, this is a creative solution that satisfies people and the planet.
Trend Themes
1. Eco Vending Machines - Vending machines that enable eco-friendly and innovative payment methods for purchases.
2. Sustainable Recycling Initiatives - Companies implementing sustainable recycling initiatives for waste management and environmental protection.
3. Green Branding - Development of socially and environmentally responsible branding strategies to encourage consumer engagement in sustainability efforts.
Industry Implications
1. Automotive - Creating new and innovative ways to reduce carbon footprint and implement sustainable practices within the automobile industry.
2. Retail - Revitalizing the vending industry with sustainable and eco-friendly vending machines to promote responsible consumer practices.
3. Environmental Services - Providing sustainable waste management and recycling solutions while encouraging green behavior in society.
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