Amnesty Captcha Avoids Spamming by Directing One to Petitions
Simal Yilmaz — March 29, 2013 — Social Good
References: amnesty.org & adsoftheworld
A Captcha is a web tool to separate humans from spamming computer programs. Usually, a regular captcha comes across as the annoying requirement to type in the skewed numbers on the screen.
Amnesty International Poland has based their new communication strategy based on this tool to bring people's attention to ongoing online petitions. Despite the ease of participation in online activist petitions, Amnesty International hasn't been able to meet the desired amount of involvement.
Amnesty Captcha is their new creation that makes people prove themselves as human by having them answer questions about these online petitions. If placed on the right kinds of websites, where the target audience would be interested in participation, this tool can in fact bring the desired affect and encourage people to take action.
Amnesty International Poland has based their new communication strategy based on this tool to bring people's attention to ongoing online petitions. Despite the ease of participation in online activist petitions, Amnesty International hasn't been able to meet the desired amount of involvement.
Amnesty Captcha is their new creation that makes people prove themselves as human by having them answer questions about these online petitions. If placed on the right kinds of websites, where the target audience would be interested in participation, this tool can in fact bring the desired affect and encourage people to take action.
Trend Themes
1. Activism-encouraging Captcha - The use of captchas as a tool to encourage activism can disrupt the way NGOs and advocacy groups communicate with their target audience.
2. Petition-based Campaigns - Amnesty Captcha shows the potential of petition-based campaigns as a way to engage people in activism and social causes.
3. Gamification of Activism - Amnesty Captcha's use of questions to engage people in online activism shows the potential for the gamification of activism as a way to increase involvement and participation.
Industry Implications
1. Non-profit Organizations - Amnesty International's use of Amnesty Captcha shows non-profit organizations the potential of using innovative tools to increase engagement and participation in their campaigns.
2. Technology - The use of captchas and gamification in online activism presents technology companies with opportunities for innovation and disruption in this space.
3. Advertising - The potential for using captchas in advertising campaigns to increase engagement and participation creates opportunities for disruption in the advertising industry.
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