Desserts take on strong flavors with the addition of coffee ingredients
Implications - Coffee is no longer reserved for the beverage industry. Instead, food brands and culinary experts are infusing caffeinated ingredients into common desserts. This reflects the strong power of contemporary coffee culture and its overall impact on the food sector that is now satisfying consumer cravings for creative java products.
Workshop Question - How could your brand get involved in the sophistication of nostalgic products?
Trend Themes
1. Coffee-infused Desserts - As coffee culture grows, brands and culinary experts are infusing caffeinated ingredients into common desserts.
2. Hybrid Desserts - Chefs and food brands are combining traditional desserts with coffee flavors and ingredients.
3. Cold Brew Desserts - Cold Brew coffee has become popular in desserts as a rich, refined flavor that pairs well with chocolate and ice cream.
Industry Implications
1. Food and Beverage - Brands and restaurants can add coffee flavors to their desserts to appeal to customers that love coffee culture.
2. Retail - Retailers can stock up on coffee-infused goodies like chocolates and spreads, and sell to consumers who like a rich, indulgent flavor.
3. Hospitality - Cafes, hotels and bakeries can offer cold brew-infused desserts that will complement customers' coffee drinking experience.
