The Independent Health Foundation's Food Prank Judges Unhealthy Snacks
Laura McQuarrie — April 1, 2015 — Marketing
References: independenthealth & adsoftheworld
When students of Western New York went to grab a quick snack from the vending machine on campus, they were treated to a food prank instead. Upon approaching the vending machine, the hungry students were greeted by a voice that caused them to question their eating choices and had them read the ingredients on the back of the snacks. With hard to pronounce ingredients and nasty ingredients like modified corn syrup, it quickly became apparent that healthy branding can be very deceitful.
This stunt from the Independent Health Foundation was successful at raising awareness and it will definitely cause these students to think twice before visiting a vending machine again. Even though the unnatural ingredients are detailed on the snack packaging, it goes to show that as a consumer, ignorance can lead you to be blissfully unwell.
This stunt from the Independent Health Foundation was successful at raising awareness and it will definitely cause these students to think twice before visiting a vending machine again. Even though the unnatural ingredients are detailed on the snack packaging, it goes to show that as a consumer, ignorance can lead you to be blissfully unwell.
Trend Themes
1. Healthy Snack Awareness - This food prank highlights the importance of being aware of the ingredients in snacks and promotes the trend of choosing healthier options.
2. Deceptive Branding - The prank exposes the deceptive branding practices in the food industry, creating a trend of consumers demanding more transparency in product labeling.
3. Alternative Snack Solutions - The prank encourages the trend of seeking alternative snack solutions, such as homemade or locally sourced snacks, to avoid unhealthy vending machine options.
Industry Implications
1. Food and Beverage - The food prank trend presents an opportunity for the food and beverage industry to innovate by creating healthier and more transparent snack options.
2. Healthy Living - The health and wellness industry can capitalize on the prank by promoting the importance of ingredient awareness in maintaining a healthy lifestyle.
3. Vending Machine - The prank highlights the need for innovation in the vending machine industry to provide healthier and more nutritious snack choices for consumers.
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