Brands adopt a historically inspired aesthetic for national pride
Implications - Brands often use seasons and holidays as opportunities to connect with consumers. In terms of patriotic festivities, many American brands are focusing on the collective memory of the nation's past. Not only does this approach capitalize on consumers' national pride and nostalgia, it's also a way for brands to cultivate a public image that's likable and down-to-earth.
Workshop Question - Can you think of a new way to promote your brand's heritage as a way to promote transparency to your consumers?
Trend Themes
1. Nostalgic Patriotism - Brands tap into national pride and nostalgia by adopting a historically inspired aesthetic.
2. Iconic Figures - Brands leverage iconic figures such as past presidents to connect with consumers and create buzz around their campaigns.
3. Cause Marketing - Brands partner with charitable organizations or causes to create a sense of purpose and social impact for their consumers.
Industry Implications
1. Retail - Retailers can leverage Nostalgic Patriotism by creating products that celebrate national pride and highlight historical figures.
2. Food and Beverage - Food and Beverage companies can participate in Cause Marketing by partnering with charitable organizations and donating a portion of their sales to a good cause.
3. Marketing and Advertising - Marketing and Advertising agencies can utilize Iconic Figures in their campaigns to create buzz and generate interest around a product or service.
4 Featured, 34 Examples:
160,080 Total Clicks
Date Range:
Jun 14 — Jun 15
Trending:
Average
Consumer Insight Topics:
