This Driving Ad Shows the Dangers of Being a Distracted Driver
Laura McQuarrie — January 19, 2015 — Life-Stages
References: ryd.eu & adsoftheworld
In this series of driving ads from Responsible Young Drivers, a grim consequence of distracted driving is spelled out pretty blatantly. Using popular social sites like Facebook, Snapchat and Twitter as icons on toe tags, it's suggested that these were involved in causing the fatal accidents.
Although these images manage to explain themselves quite well, the print ads by Responsible Young Drivers are supported by a message that reads something like: "Twitter has no place on the road. Using the phone while driving is responsible of 1 accident in 10." Since this is something that could easily be avoided with a little more self-discipline, this is a powerful way to appeal to those Snapchat, Facebook and Twitter addicts out there.
Although these images manage to explain themselves quite well, the print ads by Responsible Young Drivers are supported by a message that reads something like: "Twitter has no place on the road. Using the phone while driving is responsible of 1 accident in 10." Since this is something that could easily be avoided with a little more self-discipline, this is a powerful way to appeal to those Snapchat, Facebook and Twitter addicts out there.
Trend Themes
1. Distracted Driving Awareness - Creating impactful campaigns that educate drivers about the dangers of distracted driving and encourage responsible behavior on the road.
2. Social Media Influence - Exploring the role of popular social media platforms in promoting distracted driving and finding innovative ways to raise awareness and discourage such behavior.
3. Personal Responsibility - Addressing the importance of individual accountability in preventing accidents caused by distracted driving and promoting self-discipline while behind the wheel.
Industry Implications
1. Advertising and Marketing - Developing compelling advertising campaigns and strategies to create widespread awareness about the dangers of distracted driving and promote responsible behavior.
2. Social Media Platforms - Integrating safety features within popular social media platforms to discourage users from engaging in distracted driving behaviors and encourage responsible online conduct.
3. Automotive Technology - Incorporating advanced technological solutions such as distracted driving detection systems and driver assistance features to mitigate the risk of accidents caused by distracted driving.
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