This Pop-Up Christmas Card by Birchbox Studios is Loaded with Surprises
Laura McQuarrie — December 18, 2014 — Art & Design
References: birdboxstudio & designtaxi
Not only is this a pop-up Christmas card, this festive greeting created by the animators at Birchbox Studio features a lot of action. The animated Birchbox Christmas card is set up as if you're looking at a festively decorated house from the sidewalk at three singing characters—while there are two excitable dogs, there's also a very grumpy cat who doesn't share the same excitement about the season. The trio sings a short song about the holidays and even put on some bright red and green attire near the end. When their song in just about finished, the card delivers one last surprise in the form of snow that explodes from the chimney.
Earlier on in the video, it's revealed that the card is quite chunky and complexly crafted, but it would be an absolute treat to find in your mailbox.
Earlier on in the video, it's revealed that the card is quite chunky and complexly crafted, but it would be an absolute treat to find in your mailbox.
Trend Themes
1. Interactive Greeting Cards - Greeting cards that feature interactive elements, like animation or sound, offer a more engaging and memorable experience for recipients.
2. Augmented Reality Cards - Incorporating augmented reality into greeting cards allows for even more immersive and personalized experiences for recipients.
3. Sustainable Greetings - As consumers become more environmentally conscious, the demand for sustainable greeting cards made from recycled and eco-friendly materials is on the rise.
Industry Implications
1. Stationery Industry - Companies that sell stationery products can explore incorporating more interactive and sustainable options to appeal to eco-conscious and tech-savvy consumers.
2. Marketing Industry - Marketers can use interactive greeting cards as a unique promotion tool for brands and products, offering a more personalized and engaging experience.
3. Entertainment Industry - Animated and AR greeting cards offer opportunities for entertainment companies to create tie-ins with popular movies, TV shows, and characters, providing fans with a more immersive experience.
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